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Consumer and Market Insights: Dairy & Soy Food in Poland

Consumer and Market Insights: Dairy & Soy Food in Poland

Summary

Strong economic growth in Poland will create positive demand in the Dairy & Soy Food market during 2015-2020. Sales in value terms will grow at a higher rate in the On-trade market than the Off-trade market during the period. Cheese is the leading value category, while Soymilk & Soy Drinks is forecast to register fastest value growth during 2015-2020. Older Consumers and Kids & Babies are the key age cohorts for Milk consumption. Top consumer trend in the Polish Dairy & Soy Food market include On-The-Go consumption as Polish consumers leading a busy life look for opportunities to save time and effort and seek Dairy products that are conveniently packaged for easy on-the-go consumption. However, manufacturers are predicated to launch more Dairy products that can be consumed as snacks at different times of the day.

Key Findings

The Dairy & Soy Food market in Poland will register higher growth in value terms during 2015-2020 compared to 2010-2015.

The Milk category has the highest volume share in the overall Dairy & Soy Food market.

The Fermented Milk segment is expected to gain maximum share growth within Milk category.

Hypermarkets & Supermarkets is the leading distribution channel for Butter & Spreadable Fats and Dairy-Based & Soy-Based Desserts categories.

The Milk category has highest private label penetration in the Polish Dairy & Soy Food market during 2012-2015.

Rigid Plastics is the most commonly used packaging material in Polish Dairy & Soy Food market.

Synopsis

Canadean’s Consumer and Market Insights report on the Dairy & Soy Food market in Poland provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Butter & Spreadable Fats, Cheese, Cream, Dairy-Based & Soy-Based Desserts, Drinkable Yogurt, Fromage Frais & Quark, Milk, Soymilk & Soy Drinks, and Yogurt with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Paper & Board, Flexible Packaging, and others; container data for: Tub, Carton, Film and others

Consumer level trends: Top four consumer trends which influence Dairy & Soy Food products consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To BuyIdentify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Dairy & Soy Food products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Access to analysis on products launched in the market

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion


Introduction
Report Scope
Country Context
Macroeconomic indicators – GDP Per Capita, Population, Consumer Price Index and Age Profile
Retail and foodservice analysis – Key Takeaways
Market Overview and Consumer Demographics
Value and volume analysis for the Polish Dairy & Soy Food market
Impact of exchange rate fluctuations on Dairy & Soy Food market
Degree of trade up/down in the Polish Dairy & Soy Food market (Off-trade and On-trade)
Volume analysis by category (On-trade and Off-trade analysis)
Market value and growth rates, by category
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Segment share (Off-trade / On-trade) in the category (value terms) and change in market share
Volume consumption analysis by gender, age, education and urbanization – at category level
Average category level pricing
Retail Landscape and Key Distribution Channels
Leading retailers in the Polish Food market
Leading distribution channels (value terms) in the Polish Dairy & Soy Food market
Leading distribution channels (value terms) by category
Competitive Landscape
•Market share of leading brands (in value and volume terms) by category and segment
•Penetration of private label by category in the Polish Dairy & Soy Food market
•Private label growth (in value terms) compared to brands
Health and Wellness analysis
•Value of Health & Wellness claims by category
•Key Health & Wellness product attributes driving sales
•Key Health & Wellness consumer benefits driving sales
•Key Health & Wellness companies and market share
Packaging
•Dairy & Soy Food market by type of packaging material/container (in volume terms)
•Dairy & Soy Food market by type of packaging closure/outer (in volume terms)
•Dairy & Soy Food market by type of packaging, forecast(in volume terms)
Consumer trend analysis
•Canadean‘s consumer trend framework and explanation of the sub-trends
•For key trends in the Polish Dairy & Soy Food market:
•How the trend is influencing consumption in the Polish Dairy & Soy Food market
•How to target the trend in the Polish Dairy & Soy Food market
•How the trend will evolve in the Polish Dairy & Soy Food market
•Key target demographic and the rate at which the trend will evolve
•What are the key drivers that will influence growth of Dairy & Soy Food market in the future
Examples of New Product Development
•New products launched in Poland‘s Dairy & Soy Food market
Appendix
•Country context
•Category value and volume data
•Consumer Demographics data
•Sector Overview
•Segment data
•Health & Wellness data
•Packaging data
•Category definitions
•Segment definitions
•Channel definitions
•Health & Wellness definitions
•Explanation of sub-trends
•Methodology
•About Canadean
List of Tables
Table 1: Country Indicators –overall food value and volume, 2015
Table 2: Market value analysis in US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Exchange rate fluctuations: US$ to PLN
Table 5: Market volume growth, by category, 2015-2020
Table 6: Market volume growth, by category (Off-trade), 2015-2020
Table 7: Market volume growth, by category (On-trade), 2015-2020
Table 8: Segment level analysis by category, 2015
Table 9: Average prices (PLN and US$) by category, 2015
Table 10: Leading retailers
Table 11: Leading brands by segments, 2015
Table 12: Leading brands by category, 2015
Table 13: Key Health & Wellness product attributes driving sales, 2015
Table 14: Key Health & Wellness consumer benefits driving sales, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume analysis (Total, Off-trade & On-trade), 2010-2020
Figure 4: Consumers purchase behavior (Off-trade) -Trading up/down, 2015
Figure 5: Consumers purchase behavior (On-trade) -Trading up/down, 2015
Figure 5:Market volume share analysis by category, 2015
Figure 6: Market value growth analysis by category (Off-trade), 2010-2020
Figure 7: Market value growth analysis by category (On-trade), 2010-2020
Figure 8: Historic and forecast value analysis by category, 2010-2020
Figure 9:Change in market share by category, 2015-2020
Figure 10: Category volume consumption by age, gender, education and urbanisation,2015
Figure 11: Leading distribution channels, overall Food, 2011-2014
Figure 12: Leading distribution channels, overall Dairy & Soy Food, 2015
Figure 13: Leading distribution channels by category, 2015
Figure 14: Brand share analysis by category (by value and volume), 2015
Figure 15: Private label penetration by categories, 2015
Figure 16: Private label and brand share growth, 2012-2015
Figure 17: Value of key Health & Wellness claims, by category, 2010-2020
Figure 18: Leading Health & Wellness companies by category, 2015
Figure 19: Packaging analysis –key packaging material, container, closure and outer type, 2015
Figure 20:Growth in key packaging material, container, closure and outer type, 2015-2020

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