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Consumer and Market Insights: Dairy & Soy Food in Indonesia

Consumer and Market Insights: Dairy & Soy Food in Indonesia

Summary

Indonesia’s Dairy & Soy Food market is forecast to register higher growth in value as well as volume terms during 2015-2020. The Milk category has the highest volume share and is also forecast to register fastest growth value growth (both off-trade and on-trade) during 2015-2020. Wealthy, urban professionals who are constantly exposed to global cuisines and innovations in food and drinks, and are willing to experiment with novel products are constantly seeking Dairy & Soy Foods in novel flavours. Backed by rising disposable incomes, young Indonesian consumers will increasingly look out for premium Dairy & Soy Foods that offer an indulgent experience.

Key Findings

The Dairy & Soy Food market in Indonesia registered a CAGR of 2.6% in US$ terms during 2010-2015.

The Milk category is forecast to register fastest growth during 2015-2020.

The Flavored Milk segment is expected to gain maximum share growth within the Milk category.

Convenience Stores is the leading distribution channel in Butter & Spreadable Fats category.

Kraft is the leading brand in the Cheese category both in value and volume terms.

Foil is the most commonly used closure type in the Indonesian Dairy & Soy Food market.

Dairy & Soy Foods with ‘real’ and ‘natural’ claims are thriving as consumers increasingly seek better-for-you products.

Synopsis

Canadean’s Consumer and Market Insights report on the Dairy & Soy Food market in Indonesia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Butter & Spreadable Fats, Cheese, Cream, Dairy-Based & Soy-Based Desserts, Drinkable Yogurt, Fromage Frais & Quark, Milk, Soymilk & Soy Drinks, and Yogurt with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Paper & Board, Flexible Packaging, and others; container data for: Tub, Carton, Film and others

Consumer level trends: Top four consumer trends which influence Dairy & Soy Food products consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Dairy & Soy Food products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Access to analysis on products launched in the market

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion


Introduction
Report Scope
Country Context
Macroeconomic indicators –GDP Per Capita, Population, Consumer Price Index and Age Profile
Retail and foodservice analysis –Key Takeaways
Market Overview and Consumer Demographics
Value and volume analysis for the Indonesian Dairy & Soy Food market
Impact of exchange rate fluctuations on Dairy & Soy Food market
Degree of trade up/down in the Indonesian Dairy & Soy Food market (Off-trade and On-trade)
Volume analysis by category (On-trade and Off-trade analysis)
Market value and growth rates, by category
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Segment share (Off-trade / On-trade) in the category (value terms) and change in market share
Volume consumption analysis by gender, age, education and urbanization –at category level
Average category level pricing
Retail Landscape and Key Distribution Channels
Leading retailers in the Indonesian Food market
Leading distribution channels (value terms) in the Indonesian Dairy & Soy Food market
Leading distribution channels ((value terms) by category
Competitive Landscape
Market share of leading brands (in value and volume terms) by category and segment
Penetration of private label by category in the Indonesian Dairy & Soy Food market
Private label growth (in value terms) compared to brands
Health and Wellness analysis
Value of Health & Wellness claims by category
Key Health & Wellness product attributes driving sales
Key Health & Wellness consumer benefits driving sales
Key Health & Wellness companies and market share
Packaging
Dairy & Soy Food market by type of packaging material/container (in volume terms)
Dairy & Soy Food market by type of packaging closure (in volume terms)
Dairy & Soy Food market by type of packaging, forecast(in volume terms)
Consumer trend analysis
Canadean’s consumer trend framework and explanation of the sub-trends
For key trends in the Indonesian Dairy & Soy Food market:
How the trend is influencing consumption in the Indonesian Dairy & Soy Food market
How to target the trend in the Indonesian Dairy & Soy Food market
How the trend will evolve in the Indonesian Dairy & Soy Food market
Key target demographic and the rate and which the trend will evolve
What are the key drivers that will influence growth of Dairy & Soy Food market in the future
Examples of New Product Development
New products launched in the Indonesian Dairy & Soy Food market
Appendix
Country context
Category value and volume data
Consumer Demographics data
Sector Overview
Health & Wellness data
Segment data
Packaging data
Category definitions
Segment definitions
Health & Wellness definitions
Channel definitions
Explanation of sub-trends
Methodology
About Canadean
List of Tables
Table 1: Country Indicators –overall food value and volume, 2015
Table 2: Market value analysis in US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Exchange rate fluctuations: US$ to IDR
Table 5: Market volume growth, by category, 2015-2020
Table 6: Market volume growth, by category (Off-trade), 2015-2020
Table 7: Market volume growth, by category (On-trade), 2015-2020
Table 8: Segment level analysis by category, 2015
Table 9: Average prices (IDR and US$) by category, 2015
Table 10: Leading retailers
Table 11: Leading brands by segments, 2015
Table 12: Leading brands by category, 2015
Table 13: Key Health & Wellness product attributes driving sales, 2015
Table 14: Key Health & Wellness consumer benefits driving sales, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Category volume consumption by age, gender, education and urbanisation,2015
Figure 4: Consumers purchase behavior -Trading up/down (Off-trade), 2015
Figure 5: Consumers purchase behavior -Trading up/down (On-trade), 2015
Figure 6: Market volume share analysis by categories, 2015
Figure 7: Growth analysis by category (Off-trade), 2010-2020
Figure 8: Growth analysis by category (On-trade), 2010-2020
Figure 9: Change in market share by category, 2015-2020
Figure 10: Average Unit Price comparison by categories
Figure 11: Retailer Price Dynamics (includes % difference from average price)
Figure 12: Leading distribution channels, overall Food, 2011-2014
Figure 13: Leading distribution channels by category, 2015
Figure 14: Brand share analysis by categories (by value and volume), 2015
Figure 15: Brand share analysis by segments (by value and volume), 2015
Figure 16: Private label penetration by categories, 2015
Figure 17: Private label and brand share growth, 2012-2015
Figure 18: Key Health & Wellness product attributes driving sales
Figure 19: Key Health & Wellness consumer benefits driving sales
Figure 20: Key Health & Wellness companies by categories
Figure 21: Packaging analysis –key packaging material, type, closure, 2015
Figure 22: Growth in key packaging material, type, closure, 2015-2020

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