Consumer and Market Insights: Dairy Market in Romania

Consumer and Market Insights: Dairy Market in Romania


This report brings together consumer insight and market data to provide a comprehensive brief of Romania’sDairy market. This allows for the rapid identification of key growth opportunities across major Dairy Foodscategories and their packaging.

Key Findings

Romania’sDairy market will register higher growth in US dollar terms during 2014-2019 compared to 2009–2014 Increased health concerns remain a major growth driverinDairy market in Romania.

Milk is the largest category bothin terms of volume and valuein the Dairy market including on-trade consumption.

Drinkable Yogurtis forecast to be the fastest growing category during 2014-2019.

Napolact, Milli, Hochland,and Müllerare the leading brands in the Dairy Foods market in Romania.

Tub, made up of Rigid Plastics, will be the most used container type during 2014–2019.


This report is based on market data to provide a comprehensive brief of the Dairy market in Romania. It includes overall Dairy market value and volume analysis, on-trade and off-trade splits, category and segmental breakdown for nine Dairy Foods categoriesfor the period 2009-2019.  The report also providesextensive brand share coverage,a snapshot of the Food Retail landscape in the country, Distribution data covering key distribution channels including on-trade, and Dairy packaging in the country.

Reasons To Buy

This overview of the Dairy Market inRomania allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.

Country Context
Market Overview
Retail Landscape and Key Distribution Channels
Company and Private Label Share
Consumer trends
Examples of new product development

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