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Consumer and Market Insights: Confectionery in the United States

Consumer and Market Insights: Confectionery in the United States

Summary
Confectionery consumption in the US is the highest amongst all the key markets studied, and the country also reports the second highest per capita volume consumption among these key markets after Germany. High disposable income, the search for convenient snacking, and product innovation are driving volume consumption growth in the US.

Key Findings
Chocolate, the largest category, accounted for 56.9% of the Confectionery market in 2015

The Sugar Confectionery category is forecast to register the fastest growth, at a CAGR of 5.9% during 2015-2020

The average prices of the majority of Confectionery categories, especially Chocolate and Sugar Confectionery, are high in the US when compared to other developed countries

Women in the US have both the highest Confectionery occasions and higher per capita occasions. Among all age cohorts, Tweens & Early Teens have the highest per capita occasions

Synopsis
“Consumer and Market Insights: Confectionery in the US,” is an analytical report by Canadean that provides extensive and highly detailed current and future market trends in the US market.

What else does this report offer?

Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise

Detailed information such as market shares and the recent developments of manufacturers and leading brands, along with company profiles

Regulations, taxation, retail pricing, smoking habits, and the growing health concerns affecting overall production

Prospects and forecasts of overall sales and consumption for 2015 to 2025

Reasons To Buy
Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market

Identify the areas of growth and opportunities, which will aid effective marketing planning

As consumers’ product demands evolve, the dynamics between different countries also change – favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific dynamics of the US market is crucial to ensuring maximum future sales

The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes - prime intelligence for marketers

Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future


Introduction
Report Scope
Country Context
Macroeconomic indicators – GDP Per Capita, Population, Consumer Price Index and Age Profile
Retail and foodservice figures – Key Takeaways
Market Overview, Consumer Demographics and Pricing Analysis
Value and volume analysis for the US Confectionery market
Volume analysis by category
Market value and growth rates, by category
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Segment share in a category (value terms) and change in market share
Volume consumption analysis by gender, age, education and urbanization – at category level
Inter-country comparison of Average Unit Price by category
Top variants and pack size distribution analysis
Retailer Price Dynamics (includes % difference from average price)
Retail Landscape and Key Distribution Channels
Leading retailers in the US Food market
Leading distribution channels (value terms) in the US Confectionery market
Leading distribution channels (value terms) by category
Competitive Landscape
Market share of leading brands (in value and volume terms) by category and segment
Penetration of private label by category in the US Confectionery market
Private label growth (in value terms) compared to brands
Health and Wellness analysis
Value of Health & Wellness claims by category
Key Health & Wellness product attributes driving sales
Key Health & Wellness consumer benefits driving sales
Key Health & Wellness companies and market share
Packaging
Confectionery market by type of packaging material/container (in volume terms)
Confectionery market by type of packaging closure/outer (in volume terms)
Confectionery market by type of packaging, forecast(in volume terms)
Demographic Cohort Consumption Patterns
Overall consumption occasions by age and gender in the US Confectionery market
Private Label consumption occasions by age and gender in the US Confectionery market
Under/Over-consumption levels in the US Confectionery market by gender and age
Consumption frequency by type of consumer in the US Confectionery market by gender and age
Private label consumption by age and gender and comparison to overall consumption levels in the US Confectionery
Consumer trend analysis
Canadean’s consumer trend framework and explanation of the sub-trends
For key trends in the US Confectionery market:
How the trend is influencing consumption in the US Confectionery market
How to target the trend in the US Confectionery market
How the trend will evolve in the US Confectionery market
Key target demographic and the rate at which the trend will evolve
What are the key drivers that will influence growth of US Confectionery in the future
Examples of New Product Development
New products launched in the US Confectionery market
New products launched in global Confectionery market
Actions and Recommendations
How to successfully target key trends in the US Confectionery market
Appendix
Country context
Category value and volume data
Consumer Demographics data
Pricing data
Sector Overview
Health & Wellness data
Segment data
Packaging data
Category definitions
Segment definitions
Health & Wellness definitions
Channel definitions
Explanation of sub-trends
Market Data Methodology
Consumer Data Methodology
About Canadean
List of Tables
Table 1: Country Indicators – overall food value and volume, 2015
Table 2: Market value analysis in EUR and US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Exchange rate fluctuations: US$ to EUR
Table 5: Market volume growth, by category, 2015-2020
Table 6: Segment level analysis by category, 2015
Table 7: Average price per kg comparison by categories
Table 8: Retailer price dynamics (includes % difference from average price)
Table 9: Leading retailers
Table 10: Leading brands by segments, 2015
Table 11: Leading brands by category, 2015
Table 12: Key Health & Wellness product attributes driving sales, 2015
Table 13: Key Health & Wellness consumer benefits driving sales, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume share analysis by categories, 2015
Figure 4: Growth analysis by category, 2010-2020
Figure 5: Change in market share by category, 2015-2020
Figure 6: Category volume consumption by age, gender, education and urbanisation,2015
Figure 7: Average Unit Price comparison by categories, Europe
Figure 8: Retailer Price Dynamics (includes % difference from average price)
Figure 9: Leading distribution channels, overall Food, 2011-2014
Figure 10: Leading distribution channels by category, 2015
Figure 11: Brand share analysis by categories (by value and volume), 2015
Figure 12: Brand share analysis by segments (by value and volume), 2015
Figure 13: Private label penetration by categories, 2015
Figure 14: Private label and brand share growth, 2012-2015
Figure 15: Key Health & Wellness product attributes driving sales
Figure 16: Key Health & Wellness consumer benefits driving sales
Figure 17: Key Health & Wellness companies by categories
Figure 18: Packaging analysis – key packaging material, type, closure, 2015
Figure 19: Growth in key packaging material, type, closure, 2015-2020

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