Consumer and Market Insights: Confectionery Market in Romania

Consumer and Market Insights: Confectionery Market in Romania


This report brings together consumer insight and market data to provide a comprehensive brief of the Romanian Confectionery sector. This allows for the rapid identification of key growth opportunities across major Confectionery categories and their packaging.

Key Findings

The Confectionery market in Romania offers moderate growth prospects for manufacturers to introduce new products in the market.

Chocolate is the largest category in value terms in the market whereas Gum is the fastest growing category.

Hypermarkets & Supermarkets followed by Convenience Stores is the preferred distribution channel for Confectionery purchase.

Bag/Sachet made up of Flexible Packaging is the most preferred container type in the Romanian Confectionery market.


The Confectionery market in Romania will register moderate growth in value terms during 2014-2019. The growth will be driven by Chocolate and Gum categories. Moreover, the per-capita consumption of Chocolate in Romania is low when compared to other European countries which provide manufacturers an opportunity to diversify their product offering to increase consumption.

Reasons To Buy

This overview of the consumer and market dynamics of the Romanian Confectionery sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market.

Country Context
Market Overview
Retail Landscape and Key Distribution Channels
Brand and Private label Share
Consumer trends
Examples of new product development

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