Market Research Logo

Consumer and Market Insights: Confectionery in Romania

Consumer and Market Insights: Confectionery in Romania

Summary
The Confectionery market in Romania is forecast to register lower growth in value terms during 2015-2020 compared to 2010-2015. Chocolate is the leading value category and Gum is forecast to register the fastest growth during 2015-2020. Confectionery consumption among Romanians is mainly influenced by the Private Label evolution and the Fresh, Natural & Pure consumer trends.

Key Findings
The Confectionery market in Romania will register a CAGR of 4.6% during 2015-2020.

The Chocolate category has largest volume share in the overall Confectionery market.

The Gum category is forecast to register fastest value growth among all categories during 2015-2020.

Hypermarkets & Supermarkets is the leading distribution channel in Romania’s Food market.

Flexible Packaging is the most commonly used packaging material in the Romanian Confectionery market.

Synopsis
Canadean’s Consumer and Market Insights report on the Confectionery market in Romania provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Chocolate, Gum and Sugar Confectionery with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Bag/Sachet, Foil, Film, Box, and others

Consumer level trends: Top four consumer trends which influence Confectionery products consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Confectionery products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Access to analysis on products launched in the market

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion


Introduction
Report Scope
Country Context
Macroeconomic indicators –GDP Per Capita, Population, Consumer Price Index and Age Profile
Retail and foodservice analysis –Key Takeaways
Market Overview and Consumer Demographics
Value and volume analysis for the Confectionery market
Impact of exchange rate fluctuations on the Confectionery market
Volume analysis by category
Market value and growth rates, by category
Historic and forecast value analysis by category
Winners and losers by category with change in market share
Segment share in the category (value terms) and change in market share
Volume consumption analysis by gender, age, education and urbanization –at category level
Average category level pricing
Retail Landscape and Key Distribution Channels
Leading retailers in Romania’s Food market
Leading distribution channels (value terms) in Romania's Confectionery market
Leading distribution channels ((value terms) by category
Competitive Landscape
Market share of leading brands (in value and volume terms) by category and segment
Penetration of private label by category in Romania’s Confectionery market
Private label growth (in value terms) compared to brands
Health and Wellness analysis
Value of Health & Wellness claims by category
Key Health & Wellness product attributes driving sales
Key Health & Wellness consumer benefits driving sales
Key Health & Wellness companies and market share
Packaging
Confectionery market by type of packaging material/container (in volume terms)
Confectionery market by type of packaging closure/outer (in volume terms)
Confectionery market by type of packaging, forecast(in volume terms)
Consumer trend analysis
Canadian's consumer trend framework and explanation of the sub-trends
For key trends in Romania's Confectionery market:
How the trend is influencing consumption in Romania's Confectionery market
How to target the trend in Romania's Confectionery market
How the trend will evolve in Romania's Confectionery market
Key target demographic and the rate at which the trend will evolve
What are the key drivers that will influence growth of confectionery market in the future
Examples of New Product Development
New products launched in Romania’s Confectionery market
Appendix
Country context
Category value and volume data
Consumer Demographics data
Sector Overview
Segment data
Health & Wellness data
Packaging data
Category definitions
Segment definitions
Channel definitions
Health & Wellness definitions
Explanation of sub-trends
Methodology
About Canadean
List of Tables
Table 1: Country Indicators – overall food value and volume, 2015
Table 2: Market value analysis in RON and US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Exchange rate fluctuations: US$ to RON
Table 5: Market volume growth, by category, 2015-2020
Table 6: Segment level analysis by category, 2015
Table 7: Average prices (RON and US$) by category, 2015
Table 8: Leading retailers
Table 9: Leading brands by segments, 2015
Table 10: Leading brands by category, 2015
Table 11: Key Health & Wellness product attributes driving sales, 2015
Table 12: Key Health & Wellness consumer benefits driving sales, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume analysis, 2010-2020
Figure 4: Market volume share analysis by category, 2015
Figure 5: Market value growth analysis by category, 2010-2020
Figure 6: Historic and forecast value analysis by category, 2010-2020
Figure 7: Change in market share by category, 2015-2020
Figure 8: Category volume consumption by age, gender, education and urbanisation,2015
Figure 9: Leading distribution channels, overall Food, 2011-2014
Figure 10: Leading distribution channels, overall Confectionery market, 2015
Figure 11: Leading distribution channels by category, 2015
Figure 12: Brand share analysis by category (by value and volume), 2015
Figure 13: Value of key Health & Wellness claims, by category, 2010-2020
Figure 14: Leading Health & Wellness companies by category, 2015
Figure 15: Packaging analysis –key packaging material, container, closure and outer type, 2015
Figure 16: Growth in key packaging material, container, closure and outer type, 2015-2020

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report