Consumer and Market Insights: Confectionery in Poland
Summary Poland’s Confectionery market is forecast to register growth in value as well as volume terms during 2015-2020. The Chocolate category has the largest volume share in 2015 and is also projected to witness fastest growth during 2015-2020. Demand for sensory indulgence in Confectionery products is driving the market for premium Chocolates. Private label products will evolve with improved quality and consumers will seek more of private label Confectionery products.
Key Findings The Confectionery market in Poland will register higher growth in value terms during 2015-2020 compared to 2010-2015.
The Chocolate category has the highest volume share in the overall Confectionery market.
Hypermarkets & Supermarkets is the leading distribution channel in the Polish Confectionery market.
Premiumization & Indulgence and Experimentation are the major trends that are driving the Polish Confectionery market.
Private label Products with better quality options will drive demand in the Polish Confectionery market.
Synopsis Canadean’s Consumer and Market Insights report on the Confectionery market in Poland provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Chocolate, Gum and Sugar Confectionery with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Bag/Sachet, Foil, Film, Box, and others
Consumer level trends: Top four consumer trends which influence Confectionery products consumption
Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020
Reasons To Buy Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Confectionery products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Access to analysis on products launched in the market
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion