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Consumer and Market Insights: Confectionery in Greece

Consumer and Market Insights: Confectionery in Greece

Summary
The Confectionery market in Greece is led by Chocolate category in both value and volume terms in 2015. Trident, Halls and Lacta are the leading market players by category in the country. Flexible Packaging is the most commonly used packaging material in Greece’s Confectionery market.

Key Findings
Of the three categories analyzed, Chocolate will be the fastest growing value category, registering a CAGR of 4.1% during 2015-2020

Hypermarkets & Supermarkets is the leading distribution channel accounting for more than half of the overall Confectionery distribution in Greece

The use of Rigid Plastics is forecast to register the fastest growth among packaging material during 2015-2020

Free From is the primary health & wellness attribute driving the sales of Gums in Greece

Synopsis
Canadean’s Consumer and Market Insights report on the Confectionery market in Greece provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Chocolate, Gum and Sugar Confectionery with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Health & Wellness Analysis: Provides key health and wellness attributes and consumer benefits driving the sales of confectionery products in Greece. It also provides the market share of leading companies offering confectionery products with health and wellness attributes.

Consumer survey data: Provides category volume consumption by gender, age-group, education and urbanization.

Leading players: Market share of brands at category and segment level analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Rigid Plastics, Paper & Board , and others; container data for: Film, Bag/Sachet, Tray , Box and others

Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning


Introduction
Report Scope
Country Context
Macroeconomic indicators –GDP Per Capita, Population, Consumer Price Index and Age Profile
Retail and foodservice figures –Key Takeaways
Market Overview and Consumer Demographics
Value and volume analysis for the Confectionery market
Impact of exchange rate fluctuations on the Confectionery market
Volume analysis by category
Market value and growth rates, by category
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Segment share in a category (value terms) and change in market share
Volume consumption analysis by gender, age, education and urbanization –at category level
Average category level pricing
Retail Landscape and Key Distribution Channels
Leading retailers in Greece’s Food market
Leading distribution channels (value terms) in Greece’s Confectionery market
Leading distribution channels (value terms) by category
Competitive Landscape
Market share of leading brands (in value and volume terms) by category and segment
Health and Wellness analysis
Value of Health & Wellness claims by category
Key Health & Wellness product attributes driving sales
Key Health & Wellness consumer benefits driving sales
Key Health & Wellness companies and market share
Packaging
Confectionery market by type of packaging material/container (in volume terms)
Confectionery market by type of packaging closure (in volume terms)
Confectionery market by type of packaging, forecast(in volume terms)
Innovation examples
New products launched in Greece’s Confectionery market
Appendix
Country context
Category value and volume data
Consumer Demographics data
Sector Overview
Segment data
Health & Wellness data
Packaging data
Category definitions
Segment definitions
Channel definitions
Health & Wellness definitions
Methodology
About Canadean
List of Tables
Table 1: Country Indicators –overall food value and volume, 2015
Table 2: Market value analysis in EUR and US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Exchange rate fluctuations: US$ to EUR
Table 5: Market volume growth, by category, 2015-2020
Table 6: Segment level analysis by category, 2015
Table 7: Average prices (EUR and US$) by category, 2015
Table 8: Leading retailers
Table 9: Leading brands by segments, 2015
Table 10: Leading brands by category, 2015
Table 11: Key Health & Wellness product attributes driving sales,2015
Table 12: Key Health & Wellness consumer benefits driving sales,2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume analysis, 2010-2020
Figure 4: Market volume share analysis by category, 2015
Figure 5: Market value growth analysis by category, 2010-2020
Figure 6: Historic and forecast value analysis by category
Figure 7: Change in market share by category, 2015-2020
Figure 8: Category volume consumption by age, gender, education and urbanisation,2015
Figure 9: Leading distribution channels, overall Food, 2011-2014
Figure 10: Leading distribution channels by category, 2015
Figure 11: Brand share analysis by category (by value and volume), 2015
Figure 12: Value of key Health & Wellness claims, by category, 2010-2020
Figure 13: Leading Health & Wellness companies by category, 2015
Figure 14: Packaging analysis –key packaging material, container, closure and outer type, 2015
Figure 15: Growth in key packaging material, container, closure and outer type, 2015-2020

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