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Consumer and Market Insights: Confectionery in China

Consumer and Market Insights: Confectionery in China

Summary
The Chinese Confectionery market has seen large and constant growth in recent years as consumers increasingly turn away from traditional sweets and instead purchase more Western-style Confectionery products such as Gum, Sugar Confectionery, and Chocolate. This is highlighted by the high market growth rates, the second highest in world behind India, with a CAGR of 5.6% during 2010-2015. This is forecast to reach a CAGR of 5.1% between 2015-2020 as consumers opt for more Confectionery products instead of traditional offerings. Rising disposable incomes and increased awareness about foreign treats are also driving the market, with volumes now standing at 1,077kg million in 2015, compared to 821.4kg million in 2010. Additionally, women consume the most Confectionery products in China due to their strong desire for indulgent treats; they account for over 30 billion consumption occasions annually compared to men, who account for 28.7 billion as of 2015.

Key Findings
Women account for the most Confectionery consumption occasions at 30.4 billion, and the highest per capita consumption, at 45.8 per year as of 2015.

The Chocolate segment is the largest in the market, accounting for a 76.7% share by volume in 2015.

The Gum segment is forecast to grow the fastest in volume terms between 2015-2020, at a CAGR of 8.5%.

By 2020, China will become the second biggest Confectionery market in the world, at 1,378.8 kg million in volume terms, behind only the US.

Synopsis
Consumer and Market Insights: Confectionery in China is an analytical report by Canadean that provides extensive and highly detailed current and future market trends in the Chinese market. It covers market size and structure along with per capita and overall consumption. Additionally, it focuses on brand data, retail pricing, prospects and forecasts for sales and consumption till 2025.

Reasons To Buy
Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.

Identify the areas of growth and opportunities, which will aid effective marketing planning.

The differing growth rates in regional product sales drive fundamental shifts in the market.

This report provides detailed, authoritative data on these changes - prime intelligence for marketers. Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.


Introduction
Report Scope
Country Context
Macroeconomic indicators – GDP Per Capita, Population, Consumer Price Index and Age Profile
Retail and foodservice figures – Key Takeaways
Market Overview, Consumer Demographics and Pricing Analysis
Value and volume analysis for the Chinese Confectionery market
Impact of exchange rate fluctuations on Chinese Confectionery market
Volume analysis by category
Market value and growth rates, by category
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Segment share in a category (value terms) and change in market share
Volume consumption analysis by gender, age, education and urbanization – at category level
Inter-country comparison of Average Unit Price by category
Top variants and pack size distribution analysis
Retailer Price Dynamics (includes % difference from average price)
Retail Landscape and Key Distribution Channels
Leading retailers in the Chinese Food market
Leading distribution channels (value terms) in the Chinese Confectionery market
Leading distribution channels (value terms) by category
Competitive Landscape
-Market share of leading brands (in value and volume terms) by category and segment
-Penetration of private label by category in the Chinese Confectionery market
-Private label growth (in value terms) compared to brands
Health and Wellness analysis
Key Health & Wellness product attributes driving sales
Key Health & Wellness consumer benefits driving sales
Key Health & Wellness companies and market share
Packaging
-Confectionery market by type of packaging material/container (in volume terms)
-Confectionery market by type of packaging closure (in volume terms)
-Confectionery market by type of packaging, forecast(in volume terms)
Demographic Cohort Consumption Patterns
Overall consumption occasions by age and gender in the Chinese Confectionery market
Private Label consumption occasions by age and gender in the Chinese Confectionery market
Under/Over-consumption levels in the Chinese Confectionery market by gender and age
Consumption frequency by type of consumer in the Chinese Confectionery market by gender and age
Private label consumption by age and gender and comparison to overall consumption levels in the Chinese Confectionery
Consumer trend analysis
Canadean’s consumer trend framework and explanation of the sub-trends
For key trends in the Chinese Confectionery market:
How the trend is influencing consumption in the Chinese Confectionery market
How to target the trend in the Chinese Confectionery market
How the trend will evolve in the Chinese Confectionery market
Key target demographic and the rate and which the trend will evolve
What are the key drivers that will influence growth of confectionery market in the future
Examples of New Product Development
-New products launched in the Chinese Confectionery market
-New products launched in global Confectionery market
Actions and Recommendations
How to successfully target key trends in the Chinese Confectionery market
Appendix
Country context
Category value and volume data
Consumer Demographics data
Pricing data
Sector Overview
Health & Wellness data
Segment data
Packaging data
Category definitions
Segment definitions
Health & Wellness definitions
Channel definitions
Explanation of sub-trends
Methodology
About Canadean
List of Tables
Table 1: Country Indicators – overall food value and volume, 2015
Table 2: Market value analysis in CNY and US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Exchange rate fluctuations: US$ to CNY
Table 5: Market volume growth, by category, 2015-2020
Table 6: Segment level analysis by category, 2015
Table 7: Average price per kg comparison by categories
Table 8: Retailer price dynamics (includes % difference from average price)
Table 9: Leading retailers Table 10: Leading brands by segments, 2015
Table 11: Leading brands by category, 2015
Table 12: Key Health & Wellness product attributes driving sales, 2015
Table 13: Key Health & Wellness consumer benefits driving sales, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume analysis, 2010-2020
Figure 4: Market volume share analysis by categories, 2015
Figure 5: Market value growth analysis by category, 2010-2020
Figure 6: Historic and forecast value analysis by category, 2010-2020
Figure 7: Change in market share by category, 2015-2020
Figure 8: Category volume consumption by age, gender, education and urbanisation,2015
Figure 9: Leading distribution channels, overall Food, 2011-2014
Figure 10: Leading distribution channels, overall Confectionery Snacks market, 2015
Figure 11: Leading distribution channels by category, 2015
Figure 12: Brand share analysis by category (by value and volume), 2015
Figure 13: Private label penetration by categories, 2015
Figure 14: Private label and brand share growth, 2012-2015
Figure 15: Value of key Health & Wellness claims, by category, 2010-2020
Figure 16: Leading Health & Wellness companies by category, 2015
Figure 17: Packaging analysis – key packaging material, type, closure, 2015
Figure 18: Growth in key packaging material, type, closure, 2015-2020
Figure 19: Consumption occasions by gender and age, 2015
Figure 20: Private label occasions by gender and age, 2015
Figure 21: Heavy, medium, or light consumption by gender, 2015
Figure 22: Heavy, medium, or light consumption by age, 2015
Figure 23: Private label consumption by age group compared to overall market consumption by age, 2015
Figure 24: Influence of a trend on consumption - by gender, age, income group and leisure time
Figure 25: Innovative new product launch – global and country specific

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