Consumer and Market Insights: Confectionery in Canada
Canada’s Confectionery market is forecast to register growth in value as well as volume terms during 2015-2020. The Chocolate category has the largest volume share in 2015 as well as projected to witness fastest growth during 2015-2020. Health conscious Canadian consumers are seeking out confectionery products with “natural” attributes and “free from additives” claims. Of all the products focused on the Health and Wellness attribute, majority of Chocolate sales in Canada is driven by Food Minus attributes such as reduced-fat and reduced sugar. Additionally, greater purchasing power and a willingness to spend on exclusive products will drive the growth of “Bean to Bar” and craft chocolates in the coming years.
Of the three categories analyzed, Chocolate will be the fastest growing value category, registering a CAGR of 3.1% during 2015-2020
Hypermarkets & Supermarkets is the leading distribution channel of the overall Confectionery distribution in Canada
The use of Flexible Packaging is forecast to register the fastest growth among packaging material during 2015-2020
Nestle and Lindt have a strong focus on health and wellness attributes in the Chocolate category
Wal-Mart is offering Confectionery products at lower prices than Loblaw's.
Canadean’s Consumer and Market Insights report on the Confectionery market in Canada provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Chocolate, Gum and Sugar Confectionery with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Health & Wellness Analysis: Provides key health and wellness attributes and consumer benefits driving the sales of confectionery products in Hungary. It also provides the market share of leading companies offering confectionery products with health and wellness attributes.
Leading players: Market share of brands at category and segment level and private labels, including private label growth analysis from 2012-2015Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2014
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Bag/Sachet, Foil, Film, Box, and others
Consumer level trends: Top four consumer trends which influence Confectionery products consumption
Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Confectionery products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Access to analysis on products launched in the market
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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