Consumer and Market Insights: Confectionery in Canada
Summary
Canada’s Confectionery market is forecast to register growth in value as well as volume terms during 2015-2020. The Chocolate category has the largest volume share in 2015 as well as projected to witness fastest growth during 2015-2020. Health conscious Canadian consumers are seeking out confectionery products with “natural” attributes and “free from additives” claims. Of all the products focused on the Health and Wellness attribute, majority of Chocolate sales in Canada is driven by Food Minus attributes such as reduced-fat and reduced sugar. Additionally, greater purchasing power and a willingness to spend on exclusive products will drive the growth of “Bean to Bar” and craft chocolates in the coming years.
Key Findings
Of the three categories analyzed, Chocolate will be the fastest growing value category, registering a CAGR of 3.1% during 2015-2020
Hypermarkets & Supermarkets is the leading distribution channel of the overall Confectionery distribution in Canada
The use of Flexible Packaging is forecast to register the fastest growth among packaging material during 2015-2020
Nestle and Lindt have a strong focus on health and wellness attributes in the Chocolate category
Wal-Mart is offering Confectionery products at lower prices than Loblaw's.
Synopsis
Canadean’s Consumer and Market Insights report on the Confectionery market in Canada provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Chocolate, Gum and Sugar Confectionery with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Health & Wellness Analysis: Provides key health and wellness attributes and consumer benefits driving the sales of confectionery products in Hungary. It also provides the market share of leading companies offering confectionery products with health and wellness attributes.
Leading players: Market share of brands at category and segment level and private labels, including private label growth analysis from 2012-2015Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2014
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Bag/Sachet, Foil, Film, Box, and others
Consumer level trends: Top four consumer trends which influence Confectionery products consumption
Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Confectionery products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Access to analysis on products launched in the market
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- Introduction
- Report Scope
- Country Context
- Macroeconomic indicators –GDP Per Capita, Population, Consumer Price Index and Age Profile
- Retail and foodservice figures –Key Takeaways
- Market Overview
- Value and volume analysis for Argentina's Confectionery market
- Impact of exchange rate fluctuations on Confectionery market
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share in a category (value terms) and change in market share
- Retail Landscape and Key Distribution Channels
- Leading retailers in Argentina's Food market
- Leading distribution channels (value terms) in Argentina's Confectionery market
- Leading distribution channels ((value terms) by category
- Competitive Landscape
- Market share of leading brands (in value and volume terms) by category and segment
- Health and Wellness analysis
- Key Health & Wellness product attributes driving sales
- Key Health & Wellness consumer benefits driving sales
- Key Health & Wellness companies and market share
- Packaging
- Confectionery market by type of packaging material/container (in volume terms)
- Confectionery market by type of packaging closure (in volume terms)
- Confectionery market by type of packaging, forecast(in volume terms)
- Consumer trend analysis
- Canadean’s consumer trend framework and explanation of the sub-trends
- For key trends in Argentina's Confectionery market:
- How the trend is influencing consumption in Argentina's Confectionery market
- How to target the trend in Argentina's Confectionery market
- How the trend will evolve in Argentina's Confectionery market
- Key target demographic and the rate and which the trend will evolve
- What are the key drivers that will influence growth of confectionery market in the future
- Innovation examples
- New products launched in Argentina's Confectionery market
- Appendix
- Country context
- Category value and volume data
- Sector Overview
- Segment data
- Health & Wellness data
- Packaging data
- Category definitions
- Segment definitions
- Health & Wellness definitions
- Channel definitions
- Explanation of sub-trends
- Methodology
- About Canadean
- List of Tables
- Table 1: Country Indicators –overall food value and volume, 2015
- Table 2: Market value analysis in ARS and US$, 2010-2020
- Table 3: Market volume growth analysis, 2010-2020
- Table 4: Exchange rate fluctuations: US$ to ARS
- Table 5: Average prices (ARS and US$) by category, 2015
- Table 6: Leading retailers
- Table 7: Leading brands by segment, 2015
- Table 8: Leading brands by category, 2015
- Table 9: Key Health & Wellness product attributes driving sales, 2015
- Table 10: Key Health & Wellness consumer benefits driving sales, 2015
- List of Figures
- Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
- Figure 2: Foodservice transactions by sectors, profit and cost, 2015
- Figure 3: Market volume share analysis by categories, 2015
- Figure 4: Growth analysis by category, 2010-2020
- Figure 5: Change in market share by category, 2015-2020
- Figure 6: Leading distribution channels, overall Food, 2011-2014
- Figure 7: Leading distribution channels by category, 2015
- Figure 8: Brand share analysis by categories (by value and volume), 2015
- Figure 9: Brand share analysis by segments (by value and volume), 2015
- Figure 10: Key Health & Wellness companies by categories
- Figure 11: Packaging analysis –key packaging material, type, closure, 2015
- Figure 12: Growth in key packaging material, type, closure, 2015-2020
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook