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Consumer and Market Insights: Confectionery in Brazil

Consumer and Market Insights: Confectionery in Brazil

Summary
The Confectionery market in Brazil registered a CAGR of 4.2% during 2010–2015 and is forecast to continue growing in the coming five years. Rising income levels have resulted in significant changes in consumer spending on food & grocery. The growth of the Confectionery market in the country is being supported by the launch of innovative products that offer variety in flavors, textures, and packaging. Brazil is the third largest Confectionery market when compared to other BRIC nations. Chocolate has the highest consumption compared to other Confectionery categories, and this is due to the rising demand for chocolate in Brazil. Manufacturers are increasingly depending on imported Cocoa due to falling Cocoa yields in the country. High prices of imported Cocoa, due to a weak Brazilian Real, low yields in major Cocoa producing regions of the world, and high inflation are contributing to the high prices of Chocolate in Brazil.

Key Findings
Chocolate has the highest market volume compared with other Confectionery categories. Females have a higher level of consumption of chocolate than males

Hypermarkets & Supermarkets is the leading distribution channel for Confectionery in the Brazilian market

Private label brands have a low penetration in the Brazilian Confectionery market

Growing consumer awareness of diabetes increases the demand for Confectionery products that are low in sugar

Flexible Packaging is forecast to register the fastest growth among packaging materials during 2015–2020

Synopsis
Canadean’s Consumer and Market Insights: Confectionery in Brazil identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.

What else does this report offer?

Figures that showcase the number of times consumers of different age groups and gender consume Confectionery in Brazil, as well as identifying whether these demographic groups over consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)

A study of market value and volumes from 2010–2020, supplemented with category, brand, and packaging analysis that shows the current state of the market, and how it will develop over the next five years

The degree of influence that Canadean’s 20 key consumer trends have on Confectionery consumption, with granular analysis on the extent that the degree of influence varies by gender, age, wealth, and leisure

Analysis of how consumer needs will evolve in the short-to-medium term and recommended actions on how to adapt to these evolving needs.

Reasons To Buy
Find out what types of products consumers are purchasing, why they are consuming them, and what they will be looking for in the next few years. Product examples and key recommendations will help you derive key strategies in areas such as formulation, packaging, and key consumer targets

Our unique consumer data has been developed from extensive consumption surveys and consumer group tracking, giving you an exclusive insight into the Confectionery market in Brazil.

Quantify the influence of 20 consumption motivations in the Confectionery sector for a deeper understanding of what is driving the market and how to alter product offerings accordingly

Analyze category, brand, and packaging dynamics, and how to compete with market leaders to provide a competitive edge to product launches


Introduction
Report Scope
Country Context
Macroeconomic indicators – GDP Per Capita, Population, Consumer Price Index and Age Profile
Retail and foodservice figures – Key Takeaways
Market Overview, Consumer Demographics and Pricing Analysis
Value and volume analysis for Brazil’s Confectionery market
Impact of exchange rate fluctuations on Brazil’s Confectionery market
Volume analysis by category
Market value and growth rates, by category
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Segment share in a category (value terms) and change in market share
Volume consumption analysis by gender, age, education and urbanization – at category level
Inter-country comparison of Average Unit Price by category
Top variants and pack size distribution analysis
Retailer Price Dynamics (includes % difference from average price)
Retail Landscape and Key Distribution Channels
Leading retailers in Brazil's Food market
Leading distribution channels (value terms) in Brazil's Confectionery market
Leading distribution channels (value terms) by category
Competitive Landscape
Market share of leading brands (in value and volume terms) by category and segment
Penetration of private label by category in Brazil’s Confectionery market
Private label growth (in value terms) compared to brands
Health and Wellness analysis
Key Health & Wellness product attributes driving sales
Key Health & Wellness consumer benefits driving sales
Key Health & Wellness companies and market share
Packaging
Confectionery market by type of packaging material/container (in volume terms)
Confectionery market by type of packaging closure (in volume terms)
Confectionery market by type of packaging, forecast (in volume terms)
Demographic Cohort Consumption Patterns
Overall consumption occasions by age and gender in Brazil’s Confectionery market
Private Label consumption occasions by age and gender in Brazil’s Confectionery market
Under/Over-consumption levels in Brazil’s Confectionery market by gender and age
Consumption frequency by type of consumer in Brazil’s Confectionery market by gender and age
Private label consumption by age and gender and comparison to overall consumption levels in Brazil’s Confectionery
Consumer trend analysis
Canadean’s consumer trend framework and explanation of the sub-trends
For key trends in Brazil's Confectionery market:
How the trend is influencing consumption in Brazil's Confectionery market
How to target the trend in Brazil's Confectionery market
How the trend will evolve in Brazil's Confectionery market
Key target demographic and the rate and which the trend will evolve
What are the key drivers that will influence growth of confectionery market in the future
Examples of New Product Development
New products launched in Brazil’s Confectionery market
New products launched in global Confectionery market
Actions and Recommendations
How to successfully target key trends in Brazil’s Confectionery market
Appendix
Country context
Category value and volume data
Consumer Demographics data
Pricing data
Sector Overview
Health & Wellness data
Segment data
Packaging data
Category definitions
Segment definitions
Health & Wellness definitions
Channel definitions
Explanation of sub-trends
Methodology
About Canadean
List of Tables
Table 1: Country Indicators – overall food value and volume, 2015
Table 2: Market value analysis in R$ and US$, 2010–2020
Table 3: Market volume growth analysis, 2010–2020
Table 4: Exchange rate fluctuations: US$ to R$
Table 5: Market volume growth, by category, 2015–2020
Table 6: Segment level analysis by category, 2015
Table 7: Average price per kg comparison by categories
Table 8: Retailer price dynamics (includes % difference from average price)
Table 9: Leading retailers
Table 10: Leading brands by segments, 2015
Table 11: Leading brands by category, 2015
Table 12: Key Health & Wellness product attributes driving sales, 2015
Table 13: Key Health & Wellness consumer benefits driving sales, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010–2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume share analysis by categories, 2015
Figure 4: Growth analysis by category, 2010–2020
Figure 5: Change in market share by category, 2015–2020
Figure 6: Category volume consumption by age, gender, education and urbanization,2015
Figure 7: Average Unit Price comparison by categories
Figure 8: Retailer Price Dynamics (includes % difference from average price)
Figure 9: Leading distribution channels, overall Food, 2011–2014
Figure 10: Leading distribution channels by category, 2015
Figure 11: Brand share analysis by categories (by value and volume), 2015
Figure 12: Brand share analysis by segments (by value and volume), 2015
Figure 13: Private label penetration by categories, 2015
Figure 14: Private label and brand share growth, 2012–2015
Figure 15: Key Health & Wellness product attributes driving sales
Figure 16: Key Health & Wellness consumer benefits driving sales
Figure 17: Key Health & Wellness companies by categories
Figure 18: Packaging analysis – key packaging material, type, closure, 2015
Figure 19: Growth in key packaging material, type, closure, 2015–2020

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