Consumer and Market Insights: Confectionery in Argentina
Summary Growth in the Confectionery market in Argentina will remain muted due to high inflation rate, though per-capita income in local currency terms continues to grow at a rapid pace. The Chocolate category has the largest value share, accounting for more than half of the overall Confectionery consumption in 2015. It is followed by Sugar Confectionery category, while the Gum category is forecast to register the fastest growth during 2015-2020. Molded Bars and Chocolate Count lines are the most popular Chocolate segments in Argentina. Novel & Experiential is the leading consumer trend in Argentina as consumers seek moments of enjoyment during their increasingly busy lives. However, rising inflation in Argentina have resulted in cautious consumer spending and will drive greater demand for better value for money products.
Key Findings • The Confectionery market in Argentina will register marginally higher growth in value terms during 2015-2020 compared to 2010-2015.
The Sugar Confectionery category has the highest volume share in the overall Confectionery market.
Hypermarkets & Supermarkets is the leading distribution channel in the Dutch Confectionery market.
Arcor is the leading Sugar Confectionery brand in Argentina, both in value and volume terms.
Sleeve is the most commonly used outer type in Argentina's Confectionery market.
Synopsis Canadean’s Consumer and Market Insights report on the Confectionery market in Argentina provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Chocolate, Gum and Sugar Confectionery with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Health & Wellness Analysis: Provides key health and wellness attributes and consumer benefits driving the sales of confectionery products in Argentina. It also provides the market share of leading companies offering confectionery products with health and wellness attributes.
Leading players: Market share of brands at category and segment level.
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2014
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Bag/Sachet, Foil, Film, Box, and others
Consumer level trends: Top four consumer trends which influence Confectionery products consumption
Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020
Reasons To Buy Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Confectionery products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Access to analysis on products launched in the market
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion