Consumer and Market Insights: Confectionary market in Poland
Summary
This report brings together consumer insight and market data to provide a comprehensive brief of the Poland’s Confectionary market. This allows for the rapid identification of key growth opportunities across major Confectionary Foods categories and their packaging.
Key Findings
The Confectionary market in Poland offers significant growth prospects for manufacturers to introduce new products in the market.
Chocolate is the largest category in value terms and is forecast to register highest growth during 2014-2019.
Hypermarkets & Supermarkets followed by Convenience Stores are the preferred distribution channels for Confectionary Foods products purchase.
Flip/Snap Top and Prize Off are commonly used closures in Poland’s Confectionary market
Synopsis
This report brings together market data to provide a comprehensive brief of the Confectionary market in Poland and allows for the identification of key growth opportunities across major Confectionary Foods categories. It provides a snapshot of the Food Retail landscape in the country and market share of the key distribution channels. The report also includes Packaging overview and brand share data of the Confectionary market in Poland.
Reasons To Buy
This overview of the consumer and market dynamics of Poland Confectionary market allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market.
- Introduction
- Report introduction and definitions
- Market Overview
- Macroeconomic indicators – Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures – Key Takeouts
- Market value and volume for the Confectionery market
- Historical and projected consumption in the Confectionery market
- Degree of trade up/down-trade in the Confectionery market
- Market volume of Confectionery by category
- Historical and project market value of Confectionery by category
- Winners and losers in the Confectionery market
- Segment share of the category and change in market share in the Confectionery market
- Category level pricing in the Confectionery market
- Retailer and packaging
- Leading retailers in the food market
- Leading distribution channels in the Confectionery market
- Leading distribution channels by category in the Confectionery market
- Confectionery market by type of packaging
- Confectionery market by type of packaging closure/outer
- Confectionery market by type of packaging, forecasted
- Private label performance compared to national brands in the Confectionery market
- Leading companies in the Confectionery market by category
- Leading brands in the Confectionery market by category
- Consumer trend analysis
- Canadean’s consumer trend framework and explanation of the sub-trends
- For key trends in the Confectionery market
- How the trend is influencing consumption in the Confectionery market
- How to target the trend in the Confectionery market
- How the trend will evolve in the Confectionery market
- Key target demographic and the rate and which the trend will evolve
- Key drivers in the market that will increasingly influence consumption
- Innovation examples
- New product examples launched in the Confectionery market
- Appendix
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean
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