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Consumer and Market Insights: Confectionary market in Poland

Consumer and Market Insights: Confectionary market in Poland

Summary

This report brings together consumer insight and market data to provide a comprehensive brief of the Poland’s Confectionary market. This allows for the rapid identification of key growth opportunities across major Confectionary Foods categories and their packaging.

Key Findings

The Confectionary market in Poland offers significant growth prospects for manufacturers to introduce new products in the market.

Chocolate is the largest category in value terms and is forecast to register highest growth during 2014-2019.

Hypermarkets & Supermarkets followed by Convenience Stores are the preferred distribution channels for Confectionary Foods products purchase.

Flip/Snap Top and Prize Off are commonly used closures in Poland’s Confectionary market

Synopsis

This report brings together market data to provide a comprehensive brief of the Confectionary market in Poland and allows for the identification of key growth opportunities across major Confectionary Foods categories. It provides a snapshot of the Food Retail landscape in the country and market share of the key distribution channels. The report also includes Packaging overview and brand share data of the Confectionary market in Poland.

Reasons To Buy

This overview of the consumer and market dynamics of Poland Confectionary market allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market.


Introduction
Report introduction and definitions
Market Overview
Macroeconomic indicators – Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures – Key Takeouts
Market value and volume for the Confectionery market
Historical and projected consumption in the Confectionery market
Degree of trade up/down-trade in the Confectionery market
Market volume of Confectionery by category
Historical and project market value of Confectionery by category
Winners and losers in the Confectionery market
Segment share of the category and change in market share in the Confectionery market
Category level pricing in the Confectionery market
Retailer and packaging
Leading retailers in the food market
Leading distribution channels in the Confectionery market
Leading distribution channels by category in the Confectionery market
Confectionery market by type of packaging
Confectionery market by type of packaging closure/outer
Confectionery market by type of packaging, forecasted
Private label performance compared to national brands in the Confectionery market
Leading companies in the Confectionery market by category
Leading brands in the Confectionery market by category
Consumer trend analysis
Canadean’s consumer trend framework and explanation of the sub-trends
For key trends in the Confectionery market
How the trend is influencing consumption in the Confectionery market
How to target the trend in the Confectionery market
How the trend will evolve in the Confectionery market
Key target demographic and the rate and which the trend will evolve
Key drivers in the market that will increasingly influence consumption
Innovation examples
New product examples launched in the Confectionery market
Appendix
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
About Canadean

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