Consumer and Market Insights: Confectionary market in Poland

Introduction

Report introduction and definitions

Market Overview

Macroeconomic indicators – Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures – Key Takeouts

Market value and volume for the Confectionery market

Historical and projected consumption in the Confectionery market

Degree of trade up/down-trade in the Confectionery market

Market volume of Confectionery by category

Historical and project market value of Confectionery by category

Winners and losers in the Confectionery market

Segment share of the category and change in market share in the Confectionery market

Category level pricing in the Confectionery market

Retailer and packaging

Leading retailers in the food market

Leading distribution channels in the Confectionery market

Leading distribution channels by category in the Confectionery market

Confectionery market by type of packaging

Confectionery market by type of packaging closure/outer

Confectionery market by type of packaging, forecasted

Private label performance compared to national brands in the Confectionery market

Leading companies in the Confectionery market by category

Leading brands in the Confectionery market by category

Consumer trend analysis

Canadean’s consumer trend framework and explanation of the sub-trends

For key trends in the Confectionery market

How the trend is influencing consumption in the Confectionery market

How to target the trend in the Confectionery market

How the trend will evolve in the Confectionery market

Key target demographic and the rate and which the trend will evolve

Key drivers in the market that will increasingly influence consumption

Innovation examples

New product examples launched in the Confectionery market

Appendix

Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Methodology

About Canadean

Consumer and Market Insights: Confectionary market in Poland

Summary

This report brings together consumer insight and market data to provide a comprehensive brief of the Poland’s Confectionary market. This allows for the rapid identification of key growth opportunities across major Confectionary Foods categories and their packaging.

Key Findings

The Confectionary market in Poland offers significant growth prospects for manufacturers to introduce new products in the market.

Chocolate is the largest category in value terms and is forecast to register highest growth during 2014-2019.

Hypermarkets & Supermarkets followed by Convenience Stores are the preferred distribution channels for Confectionary Foods products purchase.

Flip/Snap Top and Prize Off are commonly used closures in Poland’s Confectionary market

Synopsis

This report brings together market data to provide a comprehensive brief of the Confectionary market in Poland and allows for the identification of key growth opportunities across major Confectionary Foods categories. It provides a snapshot of the Food Retail landscape in the country and market share of the key distribution channels. The report also includes Packaging overview and brand share data of the Confectionary market in Poland.

Reasons To Buy

This overview of the consumer and market dynamics of Poland Confectionary market allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market.