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Consumer & Market Insights: Beer in the US; Trends and innovations in Beer

Consumer & Market Insights: Beer in the US; Trends and innovations in Beer

Summary
Beer in the US: Trends and Innovations in Beer, 2016 provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings
The popularity of craft beers, focused around smaller production scales, style, connoisseurship, flavors and often aspiration helped the market return to growth during 2012-2015, after a decline over 2010-2011.

Sales of Beer have increased through Convenience Stores, though sales through Eating, Drinking & Accommodation venues have declined. This reflects how more consumers prefer to have the beverage at home rather than going out.

As the craft beer movement makes shelves increasingly crowded, manufacturers will need to produce more niche flavors in order to stand out from the crowd. This way, consumers will have the chance to try out novel tastes without getting bored with them, while brands will create the buzz and reinvigorate their images.

Packaging will become increasingly varied, in order to help promote a ritual among consumers whereby opening the product signals the start of a period of relaxation and recuperation.

Synopsis
Beer in the US: Trends and Innovations in Beer, 2016 identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

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Key consumer demographic groups driving consumption within the US market. The figures showcase the number of times consumers of specific ages and gender consume Beer

A study of market volumes for the US, supplemented with brand and packaging analysis that shows the current state of the market

The degree of influence that the 20 key consumer trends identified by Canadean have on Beer consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group

Insight into the implications behind the data, and analysis of how consumer needs will evolve in the short-to-medium term future

Examples of international and US-specific product innovation targeting key consumer needs

Reasons To Buy
This report brings together consumer analysis and market data to provide actionable insight into the behavior of US Beer consumers.

This is based on Canadean’s unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Beer sector. Category, brand, and packaging dynamics are also examined.

This allows product and marketing strategies to be better aligned with the leading trends in the market.


Executive Summary
Macro Economic Analysis and Trends
Foodservice Market Attractiveness
Profit Sector Analysis – By Channel and Sub-channels
Cost Sector Analysis – By Channel and Sub-channels
Competitive Landscape
Regulatory Scenario
Appendix
List of Tables
Table 1: Leading Foodservice players in Poland
Table 2: Key Regulations
Table 3: Profit Sector Revenues (in Zl Billion), 2010-2020
Table 4: Cost Sector Revenues (in Zl Billion), 2010-2020
Table 5: Profit Sector Transactions (Million), 2010-2020
Table 6: Cost Sector Transactions (Million), 2010-2020
Table 7: Profit Sector Outlets , 2010-2020
Table 8: Cost Sector Outlets, 2010-2020
Table 9: Key Foodservice Definitions
Table 10: Profit Sector Definitions
Table 11: Cost Sector Definitions
List of Figures
Figure 1: GDP per Capita, 2010-2015
Figure 2: Consumer Price Index, 2010-2015
Figure 3: Unemployment Rate, 2010-2015
Figure 4: Age Profile, 2015
Figure 5: Overall Sales (Zl Billion) & Annual Growth (%), 2010-2020
Figure 6: Sales by Sector (%), 2015 vs. 2020
Figure 7: Comparative Growth Analysis by Channels, 2010-2015 vs. 2015-2020
Figure 8: Profit Sector: Channel share (%), 2015 vs. 2020
Figure 9: Accommodation- Sales (Zl) and sales growth (%), 2010-2020
Figure 10: Accommodation- Transactions and Transactions per Outlet per Week, 2015-2020
Figure 11: Accommodation- Outlets and Sales per Outlet (Zl), 2015-2020
Figure 12: Leisure - Sales (Zl) and Sales Growth (%), 2010-2020
Figure 13: Leisure - Transactions and Transactions per Outlet per Week, 2015-2020
Figure 14: Leisure - Outlets and Sales per Outlet (Zl), 2015-2020
Figure 15: Pub, Club & Bar- Sales (Zl) and Sales Growth (%), 2010-2020
Figure 16: Pub, Club & Bar- Transactions and Transactions per Outlet per Week, 2015-2020
Figure 17: Pub, Club & Bar - Outlets and Sales per Outlet (Zl), 2015-2020
Figure 18: Restaurant - Sales (Zl) and Sales Growth (%), 2010-2020
Figure 19: Restaurant - Transactions and Transactions per Outlet per Week, 2015-2020
Figure 20: Restaurant - Outlets and Sales per Outlet (Zl), 2015-2020
Figure 21: Retail - Sales (Zl) and Sales Growth (%), 2010-2020
Figure 22: Retail - Transactions and Transactions per Outlet per Week, 2015-2020
Figure 23: Retail – Retail - Outlets and Sales per Outlet (Zl), 2015-2020
Figure 24: Travel - Sales (Zl) and Sales Growth (%), 2010-2020
Figure 25: Workplace - Sales (Zl) and Sales Growth (%), 2010-2020
Figure 26: Workplace - Transactions and Transactions per Outlet per Week, 2015-2020
Figure 27: Workplace - Outlets and Sales per Outlet (Zl), 2015-2020
Figure 28: Cost Sector: Channel share (%), 2015 vs. 2020
Figure 29: Restaurants - Transactions and Transactions per Outlet by Channel, 2009-2019
Figure 30: Retail - Transactions and Transactions per Outlet by Channel, 2009-2019
Figure 31: Workplace - Transactions and Transactions per Outlet by Channel, 2009-2019
Figure 32: Cost Sector: Channel share (%), 2014 vs. 2019
Figure 33: Education - Sales (Zl) and Sales Growth (%), 2010-2020
Figure 34: Education - Transactions and Transactions per Outlet per Week, 2015-2020
Figure 35: Education - Outlets and Sales per Outlet (Zl), 2015-2020
Figure 36: Healthcare - Sales (Zl) and Sales Growth (%), 2010-2020
Figure 37: Healthcare - Transactions and Transactions per Outlet per Week, 2015-2020
Figure 38: Healthcare - Outlets and Sales per Outlet (Zl), 2015-2020
Figure 39: Military & Civil Defense - Sales (Zl) and Sales Growth (%), 2010-2020
Figure 40: Military & Civil Defense - Transactions and Transactions per Outlet per Week, 2015-2020
Figure 41: Military & Civil Defense - Outlets and Sales per Outlet (Zl), 2015-2020
Figure 42: Welfare & Services - Sales (Zl) and Sales Growth (%), 2010-2020
Figure 43: Welfare & Services - Transactions and Transactions per Outlet per Week, 2015-2020
Figure 44: Welfare & Services - Outlets and Sales per Outlet (Zl), 2015-2020

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