Consumer and Market Insights: Bakery and Cereals Market in New Zealand

Consumer and Market Insights: Bakery and Cereals Market in New Zealand


This report brings together consumer insight and market data to provide a comprehensive brief of New Zealand’s Bakery and Cereals market. This allows for the rapid identification of key growth opportunities across major Bakery and Cereals categories and their packaging.

Key Findings

New Zealand’s economy affected by the Euro Zone crisis, suffered a decline in GDP per capita in 2014.

Bread & Rolls is the most consumed product in the Bakery and Cereals market.

Hypermarkets & Supermarkets is the leading retail channel in the Bakery and Cereals market.

Flexible Packaging is the most commonly used packaging material while Bag/Sachet is the commonly used container type in Bakery and Cereals market.

Private label Bakery and Cereals products are gaining market share in New Zealand.


New Zealand being one of the largest exporter of processed agro-based commodities, has a relatively small domestic Bakery & Cereals market owing to small population base. The Bakery & Cereals market registered moderate growth during 2009-2014 led by Bread & Rolls by value in 2014 while Savory Biscuits is forecast to the fastest growing category during 2014-2019.

Reasons To Buy

This overview of the Bakery and Cereals Market in New Zealand allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.

Country Context
Market Overview
Retail Landscape and Key Distribution Channels
Brand and Private Label Share

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