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Consumer and Market Insights: Bakery and Cereals Market in Venezuela

Consumer and Market Insights: Bakery and Cereals Market in Venezuela

Summary

This report brings together consumer insight and market data to provide a comprehensive brief of Venezuela’s Bakery and Cereals market. This allows for the rapid identification of key growth opportunities across major Bakery and Cereals categories and their packaging.

Key Findings

High inflation and fluctuation in the currency exchange rate are affecting the Venezuelan economy.

The Cereal Bars category is forecast to register fastest value growth during 2014-2019.

Convenience Stores is the leading distribution channel in Venezuela’s Food market.

Flexible Packaging is the most commonly used packaging material while Bag/Sachet is the commonly used container type in Bakery and Cereals market.

Venezuela’s Bakery and Cereals market has very low private label penetration.

Synopsis

Venezuelan Bakery & Cereals market offers moderate growth opportunities with consumers shifting their preference towards value-for-money products due to high food price inflation. Bread & Rolls and Cookies (Sweet Biscuits) are the leading categories in terms of value in 2014 while the Cereal Bars category is forecast to register the fastest value growth during 2014-2019. Multinational companies such as Kellogg’s, Mondelez International, and Holsum are the leading players in the Breakfast Cereals, Cookies (Sweet Biscuits) and Bread & Rolls categories.

Reasons To Buy

This overview of the Bakery and Cereals Market in Venezuela allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.


Country Context
Market Overview
Retail Landscape and Key Distribution Channels
Packaging
Brand and Private Label Share
Appendix
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