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Consumer and Market Insights: Bakery and Cereals in Venezuela

Consumer and Market Insights: Bakery and Cereals in Venezuela

Summary
The Bakery and Cereals market in Venezuela is forecast to grow at a marginally higher rate during 2015-2020 compared to 2010-2015, which is mainly influenced by the presence of large base of young population. The market is led by the Bread & Rolls category in both value terms and volume terms while the Cereal Bars category is forecast to register fastest growth during 2015-2020. Food & Drinks Specialists is the leading distribution channel for Bakery and Cereals products in the country. The Kellogg company, J. M. Smucker Company and C.A. Sucesora De Jose Puig & Cia are the leading players in the market.

Key Findings
The Bakery and Cereals market in Venezuela is expected to register marginally higher growth in value terms during 2015-2020 as compared to 2010-2015.

The Cereal Bars category is forecast to register fastest value growth among all Bakery & Cereal categories during 2015-2020.

The Cheese-Flavored Crackers segment is expected to gain maximum share growth within the Savory Biscuits category.

Convenience Store and Food & Drinks Specialists are the leading distribution channels in Venezuela's Bakery and Cereals market.

Corn Flakes is the leading brand in the Breakfast Cereals category in Venezuela’s Bakery & Cereals market.

Flexible Packaging is the most commonly used packaging material in the Bakery and Cereals market in Venezuela.

Synopsis
Canadean’s Consumer and Market Insights report on the Bakery and Cereals market in Venezuela provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Baking Mixes, Baking Ingredients, Bread & Rolls, Breakfast Cereals, Cakes, Pastries & Sweet Pies, Dough Products, Cereal Bars, Energy Bars, Cookies (Sweet Biscuits), Savory Biscuits, Morning Goods with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Bag/Sachet, Film, Tray and others

Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning


Introduction
Report Scope
Country Context
Macroeconomic indicators –GDP Per Capita, Population, Consumer Price Index and Age Profile
Retail and foodservice figures –Key Takeaways
Market Overview and Consumer Demographics
Value and volume analysis for the Venezuelan Bakery and Cereals market
Impact of exchange rate fluctuations on the Venezuelan Bakery and Cereals market
Volume analysis by category
Market value and growth rates, by category
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Volume consumption analysis by gender, age, education and urbanization –at category level
Average category level pricing
Retail Landscape and Key Distribution Channels
Leading retailers in the Venezuelan Food market
Leading distribution channels (value terms) in the Venezuelan Bakery and Cereals market
Leading distribution channels (value terms) by category
Competitive Landscape
Market share of leading brands (in value and volume terms) by category
Penetration of private label by category in the Venezuelan Bakery and Cereals market
Private label growth (in value terms) compared to brands
Packaging
Bakery and Cereals market by type of packaging material/container (in volume terms)
Bakery and Cereals market by type of packaging closure/outer (in volume terms)
Bakery and Cereals market by type of packaging, forecast(in volume terms)
Innovation examples
New products launched in the Venezuelan Bakery and Cereals market
Appendix
Country context
Category value and volume data
Consumer Demographics data
Sector Overview
Segment data
Health & Wellness data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
About Canadean
List of Tables
Table 1: Country Indicators –overall food value and volume, 2015
Table 2: Market value analysis in VEF and US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Exchange rate fluctuations: US$ to VEF
Table 5: Market volume growth, by category, 2015-2020
Table 6: Segment level analysis by category, 2015
Table 7: Average prices (VEF and US$) by category, 2015
Table 8: Leading retailers
Table 9: Leading brands by segments, 2015
Table 10: Leading brands by category, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume analysis, 2010-2020
Figure 4: Market volume share analysis by category, 2015
Figure 5: Market value growth analysis by category, 2010-2020
Figure 6: Historic and forecast value analysis by category, 2010-2020
Figure 7: Change in market share by category, 2015-2020
Figure 8: Category volume consumption by age, gender, education and urbanisation,2015
Figure 9: Leading distribution channels, overall Food, 2011-2014
Figure 10: Leading distribution channels, overall Bakery and Cereals market, 2015
Figure 11: Leading distribution channels by category, 2015
Figure 12: Brand share analysis by category (by value), 2015
Figure 13: Private label penetration by category, 2015
Figure 14: Private label and brand share growth, 2012-2015
Figure 15: Packaging analysis –key packaging material, container, closure and outer type, 2015
Figure 16:Growth in key packaging material, container, closure and outer type, 2015-2020

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