Consumer and Market Insights: Bakery and Cereals in the UK
Summary The Bakery & Cereals market in the UK is led by the Bread & Rolls category in terms of both value and volume, while Cereal Bars are forecast to register the fastest growth among all categories during 2015-2020. Hypermarkets & Supermarkets represent the largest distribution channel for Bakery & Cereals in the country. Driven by hectic lifestyles, Britons seek products aligned that are time-saving and convenient. Furthermore, audacious consumers drive demand for novel and exciting variants of Bakery & Cereal products.
Key Findings Of the eleven categories analyzed, Cereal Bars is forecast to be the fastest growing value category, registering a CAGR of 10.0% during 2015-2020
Kids & Babies and Older consumers account for more than half of Bread & Rolls consumption
The Bakery and Cereals market in the UK accounted for nearly one-fifth of the overall food retail sales in 2014.
British Sugar Plc and General Mills, Inc. are the leading players in the market
Private label products had high market penetration of 21.3% in 2015. They compete with brands, which has resulted in a private label products gaining market share from brands during 2012-2015
Time Scarcity and Novel & Experiential are the major trends driving sales in the UK Bakery and Cereals market
Synopsis Canadean’s Consumer and Market Insights report on the Bakery and Cereals market in the UK provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Baking Mixes, Baking Ingredients, Bread & Rolls, Breakfast Cereals, Cakes, Pastries & Sweet Pies, Dough Products, Cereal Bars, Energy Bars, Cookies (Sweet Biscuits), Savory Biscuits, Morning Goods with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Bag/Sachet, Film, Tray and others
Consumer level trends: Top four consumer trends which influence Bakery and Cereals products consumption
Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020
Reasons To Buy Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Bakery and Cereals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Access to analysis on products launched in the market
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion