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Consumer and Market Insights: Bakery and Cereals Market in Turkey

Country Context
Market Overview
Retail Landscape and Key Distribution Channels
Packaging
Brand share
Consumer trends
Examples of new product development
Appendix

Consumer and Market Insights: Bakery and Cereals Market in Turkey

Summary

This report brings together consumer insight and market data to provide a comprehensive brief of Turkey’s Bakery and Cereals market. This allows for the rapid identification of key growth opportunities across major Bakery and Cereals categories and their packaging.

Key Findings

Turkey’s Bakery and Cereals market will register moderate growth both in value and volume terms during 2014-2019

The Bread & Rolls category recorded highest consumption in volume and value terms in 2014.

The Breakfast Cereals category is forecast to register fastest growth during 2014-2019

Food & Drinks Specialists is the leading distribution channel in the Turkish Bakery and Cereals market.

Flexible Packaging is the most commonly used packaging material while Bag/Sachet container type holds dominant share in the Bakery and Cereals market

Synopsis

Turkey has a large base of young population which is driving demand in the Bakery and Cereals market. Bread & Rolls is the leading category in terms of value and volume consumption while Breakfast Cereals category is forecast to register fastest growth during 2014-2019. Food & Drinks Specialists is the leading distribution channel in the market

Reasons To Buy

This overview of the Bakery and Cereals Market in Turkey allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.


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