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Consumer and Market Insights: Bakery and Cereals Market in Thailand

Consumer and Market Insights: Bakery and Cereals Market in Thailand

Summary

This report brings together consumer insight and market data to provide a comprehensive brief of Thailand’s Bakery and Cereals market. This allows for the rapid identification of key growth opportunities across major Bakery and Cereals categories and their packaging.

Key Findings

Thailand’s Bakery and Cereals market is forecast to register higher value and volume growth during 2014-2019 compared to historic growth.

Bread & Rolls is the largest category by volume in Thailand’s Bakery and Cereals market.

Hypermarkets & Supermarkets is the largest distribution channel in Thailand’s Food sector followed by Food & Drinks Specialists.

Private label registered higher growth than the branded products during 2011-2014. The Morning Goods category has the highest private label penetration in Thailand’s Bakery and Cereals market.

Flexible Packaging is the most used packaging material in the Bakery and Cereals market while Plastic Tie are the most used closure types.

Synopsis

Thailand’s Bakery and Cereals market will register moderate growth during 2014-2019. Cakes, Pastries & Sweet Pies is the largest category by value with majority of the market share, in 2014. Bread & Rolls will gain the highest market shares, in value terms, during 2014–2019. Private label products registered higher growth than the branded products during 2011-2014.

Reasons To Buy

This overview of the Bakery and Cereals Market in Thailand allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.


Country Context
Market Overview
Retail Landscape and Key Distribution Channels
Packaging
Brand and Private Label Share
Consumer trends
Examples of new product development
Appendix

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