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Consumer and Market Insights: Bakery and Cereals Market in Sweden

Consumer and Market Insights: Bakery and Cereals Market in Sweden


This report brings together consumer insight and market data to provide a comprehensive brief of Sweden’s Bakery and Cereals market. This allows for the rapid identification of key growth opportunities across major Bakery and Cereals categories and their packaging.

Key Findings

Rise in GDP per capita and a large base of pre-mid lifers will drive the growth of consumer packaged goods in Sweden.

The Bread & Rolls category dominates volume consumption in the Swedish Bakery and Cereals market.

Hypermarkets & Supermarkets is the leading distribution channel in the Swedish Food market.

Flexible Packaging is the most commonly used packaging material while Bag/Sachet is the widely used container type in the Bakery and Cereals market.

Private label Bakery and Cereals products are gaining market share in Sweden.


Sweden has a large base of pre-mid lifers with rising disposable income which provides good opportunities for the Bakery and Cereals manufacturers. Bread & Rolls was the largest category by value in 2014 while the Cakes, Pastries & Sweet Pies category will register the highest growth during 2014-2019.

Reasons To Buy

This overview of the Bakery and Cereals Market in Sweden allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.

Country Context
Market Overview
Retail Landscape and Key Distribution Channels
Brand and Private label Share
Consumer trends
Examples of new product development

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