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Consumer and Market Insights: Bakery and Cereals in Sweden

Consumer and Market Insights: Bakery and Cereals in Sweden

Summary
Steady economic growth will sustain growth in the Bakery and Cereals market in Sweden. However, with a dipping population growth, the Bakery and Cereals market will record slower growth both in value and volume terms during 2015-2020 compared to the previous period.The middle aged and the older population constituting majority of the Swedish population is the most important consumer group in the market while Bread & Rolls followed by Cakes, Pastries & Sweet Pies are the two most prominent categories in the overall market. With majority of Swedish consumers preferring to have breakfast at home, demand for Bakery and Cereals that require minimum preparation time is high. However, high incidence of celiac disease in the country is driving demand for gluten free products. Future growth opportunity in the Bakery and Cereals market in Sweden exists for products focusing on new flavors and exciting product variety and for products in smaller pack sizes.

Key Findings
The Bakery and Cereals market in Sweden is expected to register growth at a CAGR of 2.2% in value terms during 2015-2020.

The Swedish consumers are opting for premium products in the Bakery and Cereals market.

The Savory Biscuits category is forecast to register fastest growth in value terms, while the Cakes, Pastries & Sweet Pies category is expected to register fastest growth in volume terms during 2015-2020.

Hypermarkets & Supermarkets is the leading distribution channel in the Swedish Bakery and Cereals market.

Lantmännen Cerealia A / S is the leading player in Baking Ingredients and Baking Mixes categories in both value and volume terms.

Flexible Packaging is the most commonly used packaging material in the Bakery and Cereals market in Sweden.

Synopsis
Canadean’s Consumer and Market Insights report on the Bakery and Cereals market in Sweden provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Baking Mixes, Baking Ingredients, Bread & Rolls, Breakfast Cereals, Cakes, Pastries & Sweet Pies, Dough Products, Cereal Bars, Energy Bars, Cookies (Sweet Biscuits), Savory Biscuits, Morning Goods with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Rigid Plastics and Paper & Board; container data for: Bag/Sachet, Film, Tray and others

Consumer level trends: Top four consumer trends which influence Bakery and Cereals products consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Bakery and Cereals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Access to analysis on products launched in the market

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion


Introduction
Report Scope
Country Context
Macroeconomic indicators – GDP Per Capita, Population, Consumer Price Index and Age Profile
Retail and foodservice figures – Key Takeaways
Market Overview and Consumer Demographics
Value and volume analysis for the Swedish Bakery and Cereals market
Impact of exchange rate fluctuations on the Swedish Bakery and Cereals market
Degree of trade up/down in the Swedish Bakery and Cereals market
Volume analysis by category
Market value and growth rates, by category
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Segment share in a category (value terms) and change in market share
Volume consumption analysis by gender, age, education and urbanization – at category level
Average category level pricing
Retail Landscape and Key Distribution Channels
Leading retailers in the Swedish Food market
Leading distribution channels (value terms) in the Swedish Bakery and Cereals market
Leading distribution channels (value terms) by category
Competitive Landscape
Market share of leading brands (in value and volume terms) by category and segment
Penetration of private label by category in the Swedish Bakery and Cereals market
Private label growth (in value terms) compared to brands
Health and Wellness analysis
Value of Health & Wellness claims by category
Key Health & Wellness product attributes driving sales
Key Health & Wellness consumer benefits driving sales
Key Health & Wellness companies and market share
Packaging
Bakery and Cereals market by type of packaging material/container (in volume terms)
Bakery and Cereals market by type of packaging closure/outer (in volume terms)
Bakery and Cereals market by type of packaging, forecast(in volume terms)
Consumer trend analysis
Canadean’s consumer trend framework and explanation of the sub-trends
For key trends in the Swedish Bakery and Cereals market:
How the trend is influencing consumption in the Swedish Bakery and Cereals market
How to target the trend in the Swedish Bakery and Cereals market
How the trend will evolve in the Swedish Bakery and Cereals market
Key target demographic and the rate at which the trend will evolve
What are the key drivers that will influence growth of Bakery and Cereals market in the future
Innovation examples
New products launched in the Swedish Bakery and Cereals market
Appendix
Country context
Category value and volume data
Consumer Demographics data
Sector Overview
Segment data
Health & Wellness data
Packaging data
Category definitions
Segment definitions
Channel definitions
Health & Wellness definitions
Explanation of sub-trends
Methodology
About Canadean
List of Tables
Table 1: Country Indicators – overall food value and volume, 2015
Table 2: Market value analysis in SEK and US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Exchange rate fluctuations: US$ to SEK
Table 5: Market volume growth, by category, 2015-2020
Table 6: Segment level analysis by category, 2015
Table 7: Average prices (SEK and US$) by category, 2015
Table 8: Leading retailers
Table 9: Leading brands by segments, 2015
Table 10: Leading brands by category, 2015
Table 11: Key Health & Wellness product attributes driving sales, 2015
Table 12: Key Health & Wellness consumer benefits driving sales, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume analysis, 2010-2020
Figure 4: Consumers purchase behavior - Trading up/down, 2015
Figure 5: Market volume share analysis by category, 2015
Figure 6: Market value growth analysis by category, 2010-2020
Figure 7: Historic and forecast value analysis by category, 2010-2020
Figure 8: Change in market share by category, 2015-2020
Figure 9: Category volume consumption by age, gender, education and urbanisation,2015
Figure 10: Leading distribution channels, overall Food, 2011-2014
Figure 11: Leading distribution channels, overall Bakery and Cereals market, 2015
Figure 12: Leading distribution channels by category, 2015
Figure 13: Brand share analysis by category (by value and volume), 2015
Figure 14: Private label penetration by category, 2015
Figure 15: Private label and brand share growth, 2012-2015
Figure 16: Value of key Health & Wellness claims, by category, 2010-2020
Figure 17: Leading Health & Wellness companies by category, 2015
Figure 18: Packaging analysis – key packaging material, container, closure and outer type, 2015
Figure 19: Growth in key packaging material, container, closure and outer type, 2015-2020

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