Consumer and Market Insights: Bakery & Cereals Market in Spain

Consumer and Market Insights: Bakery & Cereals Market in Spain

Summary

Spanish consumers are often tempted by Bakery & Cereals products when they are looking to treat themselves, at this time they are seeking out the tastiest foods which allow them uncompromised moments of indulgence whereby concerns such as health and cost are temporarily overlooked. Another key motivator in Spain’s Bakery & Cereals market is the demand for products which align to age-specific needs, this could be high calcium, white bread for kid’s lunch boxes; convenient and healthy wraps as a lunch option for young professionals; or cereals subtly targeting the oldest generations through health and vitality claims.

Key Findings

A primary driver in Spain’s Bakery & Cereals market is the desire of consumers to treat themselves to the most indulgent foods to allow themselves uncompromised moments, often to reward themselves after a hard day, or to relax and escape from building stresses

The second most influential driver is the Changing Age Structures trend – highlighting how Spanish consumers are seeking Bakery & Cereals products that meet their age-specific needs, such as health needs that increase at different ages

Seeking products which meet their busy lifestyles is also a top motivator in the market, meaning that as consumers are feeling increasingly busy, they seek products which facilitate their hectic schedules

Bread & Rolls are the most consumed Bakery & Cereals product in Spain as consumers view these as staple and convenient items

The Energy Bars category will register the fastest growth in value terms during 2014-2019, as consumers increasingly seek these products to facilitate their demanding lives

Synopsis

Canadean’s “Consumer and Market Insights: Bakery & Cereals market in Spain” report identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.

What else does this report offer?

Figures that showcase the number of times consumers of different age groups and gender consume Bakery & Cereals, as well as identifying whether these demographic groups over consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).

A study of market value and volumes from 2009-2019, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will develop over the next five years.

The degree of influence that Canadean’s 20 key consumer trends have on Bakery & Cereals consumption, with granular analysis on the extent that the degree of influences varies by gender, age, wealth and leisure.

Analysis of how consumer needs will evolve in the short-to-medium term future and recommended actions on how to adapt to these evolving needs.

International and Spain-specific product innovation examples targeting key consumer needs – compare your products against top performers.

Reasons To Buy

Find out what types of products consumers are purchasing, why they are consuming them, and what they will be looking for in the next few years. Product examples and key recommendations will help you derive key strategies in areas such as formulation, packaging, and key consumer targets

Our unique consumer data has been developed from extensive consumption surveys and consumer group tracking, giving you an exclusive insight into the Spanish Bakery & Cereals market

Quantify the influence of 20 consumption motivations in the Bakery & Cereals market for a deeper understanding of what is driving the market and how to alter product offerings accordingly

Analyze category, brand, and packaging dynamics and how to compete with market leaders to provide a competitive edge to product launches


Introduction
Classifications and definitions
Methodology
Market Overview
Macroeconomic indicators – Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures – Key Takeouts
Market value and volume for the Spanish Bakery & Cereals market
Consumer preferences in Bakery & Cereals categories
Historical and projected consumption in the Spanish Bakery & Cereals market
Degree of trade up/down-trade in the Spanish Bakery & Cereals market
Comparison of the Spanish Bakery & Cereals market to other key countries
Market volume of Spanish Bakery & Cereals market, by category
Historical and projected market value of Spanish Bakery & Cereals market by category
Winners and losers in the Spanish Bakery & Cereals market
Segment share of the category and change in market share in the Spanish Bakery & Cereals market
Penetration of private label, by categories, in the Spanish Bakery & Cereals market
Private label performance compare to national brands in the Spanish Bakery & Cereals market
Leading companies in the Spanish Bakery & Cereals market, by category
Leading brands in the Spanish Bakery & Cereals market, by category Retailer and packaging
Leading retailers in the Spanish food market
Major Foodservice Operators in the Spanish Bakery & Cereals market
Leading distribution channels in the Spanish Bakery & Cereals market
Leading distribution channels by category in the Spanish Bakery & Cereals market
Spanish Bakery & Cereals market by type of packaging
Retailer and packaging (cont.)
Spanish Bakery & Cereals market by type of packaging closure/outer
Spanish Bakery & Cereals market by type of packaging, forecasted
Demographic cohort consumption patterns
Overall consumption occasions, by age and gender, in the Spanish Bakery & Cereals market
Private Label consumption occasions, by age and gender, in the Spanish Bakery & Cereals market
Under/Over-consumption levels in the Spanish Bakery & Cereals market by gender and age
Consumption frequency in the Spanish Bakery & Cereals market by type of consumption
Private label consumption by age and gender and comparison to overall consumption levels in the Spanish Bakery & Cereals market
Consumer trend analysis
Degree of influence that consumer trends have on volume consumption in the Spanish Bakery & Cereals market
Market volume of the Spanish Bakery & Cereals market by category and trend
For leading trends in the Spanish Bakery & Cereals market
Degree of influence trend has on volume by consumption by key demographic
How the trend is influencing consumption in the market
How to target the trend in the Spanish Bakery & Cereals market
How the trend will evolve in the Spanish Bakery & Cereals market
Innovation examples
New product example launches in the Spanish Bakery & Cereals market
New product example launches in the global Bakery & Cereals market
Actions and Recommendations
How to successfully target key trends in the Spanish Bakery & Cereals market
Appendix
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
An explanation of the sub-trends
Methodology notes
About Canadean
List of Tables
Table 1: Country Indicators – overall food value and volume, 2014
Table 2: Market value analysis in EUR and USD, 2009-2019
Table 3: Market volume growth analysis, 2014-2019
Table 4: Inter-country volume and growth analysis, 2009-2019
Table 5: Average prices (EUR) by category, 2014
Table 6: Segment level analysis by category, 2014
Table 7: Leading retailers and store count
Table 8: Over/ under consumption by gender and age, 2013
Table 9: Level of influence of a consumer survey trend on consumption by volume, 2013
Table 10: Level of influence of a consumer survey trend on consumption by category volume, 2013
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population , CPI (2009-2014), Age Profile (2014)
Figure 2: Foodservice transactions by sectors, profit and cost, 2014
Figure 3: Market value (EUR, USD) and volume analysis, 2009-2019
Figure 4: Market volume share analysis by categories, 2014
Figure 5: Consumers purchase behavior - Trading up/down, 2014
Figure 6: Growth analysis by category, 2009-2019
Figure 7: Change in market share by category, 2014-2019
Figure 8: Private label penetration by categories, 2014
Figure 9: Private label and brand share growth, 2011-2014
Figure 10: Leading companies by categories with market share, 2014
Figure 11: Leading brands by categories with market share, 2014
Figure 12: Leading distribution channels, overall food, 2010-2013
Figure 13: Leading distribution channels by category, 2014
Figure 14: Packaging analysis – key packaging material, type, closure and outer, 2014
Figure 15: Growth in key packaging material, type, closure and outer, 2014-2019
Figure 16: Consumption occasions by gender and age, 2013
Figure 17: Private label occasions by gender and age, 2013
Figure 18: Heavy, medium, or light consumption by gender, 2013
Figure 19: Heavy, medium, or light consumption by age, 2013
Figure 20: Private label consumption by age group compared to overall market consumption by age, 2013
Figure 21: Influence of a trend on consumption - by gender, age, income group and leisure time
Figure 22: Innovative new product launch – global and country specific

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