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Consumer and Market Insights: Bakery and Cereals Market in South Africa

Consumer and Market Insights: Bakery and Cereals Market in South Africa

Summary

This report brings together consumer insight and market data to provide a comprehensive brief of South Africa’s Bakery and Cereals market. This allows for the rapid identification of key growth opportunities across major Bakery and Cereals categories and their packaging.

Key Findings

South Africa’s Bakery and Cereals market is forecast to register higher value and volume growth during 2014-2019 compared to historic growth.

Bread & Rolls is the largest category by volume in the South African Bakery and Cereals market.

Hypermarkets & Supermarkets is the largest distribution channel in the South African Food sector followed by Food & Drinks Specialists.

Branded products registered higher growth than the private label products during 2011-201• The Dough Products category has the highest private label penetration in the South African Bakery and Cereals market.

Flexible Packaging is the most used packaging material in the Bakery and Cereals market while Plastic Ties are the most used closure types.

Synopsis

South Africa’s Bakery and Cereals market will register moderate growth during 2014-2019. Bread & Rolls is the largest category by value with majority of the market share, in 2014. Cookies (Sweet Biscuits) will gain one of the highest market shares, in value terms, during 2014–2019. Branded products registered higher growth than the private label products during 2011-2014.

Reasons To Buy

This overview of the Bakery and Cereals Market in South Africa allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.


Country Context
Market Overview
Retail Landscape and Key Distribution Channels
Packaging
Brand and Private label Share
Consumer trends
Examples of new product development
Appendix

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