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Consumer and Market Insights: Bakery and Cereals Market in Romania

Consumer and Market Insights: Bakery and Cereals Market in Romania

Summary

This report brings together consumer insight and market data to provide a comprehensive brief of the Romanian Bakery and Cereals sector. This allows for the rapid identification of key growth opportunities across major Bakery and Cereals categories and their packaging.

Key Findings

The Bakery and Cereals market in Romania offers moderate growth prospects for manufacturers to introduce new products in the market.

Bread & Rolls is the largest category in value terms in the market whereas Breakfast Cereals is the fastest growing category.

Convenience Stores followed by Hypermarkets & Supermarkets is the preferred distribution channel for Bakery and Cereals purchase.

Bag/Sachet made up of Flexible Packaging is the most preferred container type in the Romanian Bakery and Cereals market.

Synopsis

The Bakery and Cereals market in Romania will register moderate growth in value terms during 2014-2019. The growth will be driven by Breakfast Cereals, Savory Biscuits and Cookies (Sweet Biscuits) categories. Moreover, the per-capita consumption of biscuits in Romania is low when compared to other European countries which provide manufacturers an opportunity to diversify their product offering to increase consumption.

Reasons To Buy

This overview of the consumer and market dynamics of the Romanian Bakery and Cereals sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market.


Country Context
Market Overview
Retail Landscape and Key Distribution Channels
Packaging
Brand Share
Consumer trends
Examples of new product development
Appendix

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