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Consumer and Market Insights: Bakery and Cereals Market in Portugal

Consumer and Market Insights: Bakery and Cereals Market in Portugal


This report brings together consumer insight and market data to provide a comprehensive brief of Portugal’s Bakery and Cereals market. This allows for the rapid identification of key growth opportunities across major Bakery and Cereals categories and their packaging.

Key Findings

Portugal’s Bakery and Cereals market will register moderate growth during 2014-2019. Increasing domestic demand supported large proportion of working population and positive economic growth will influence growth in the Bakery and Cereals market.

In 2014, the Bread & Rolls category recorded highest consumption in volume and value terms.

The Baking Mixes category is forecast to be the fastest growing category in value terms during 2014-2019.

Maizena, Donettos, Carr’s, Chocapic are the some leading brands in the Bakery and Cereals market in Portugal.

Flexible Packaging Bag/Sachet will be the most used container type during 2014–2019.


Portugal’s Bakery and Cereals market is forecast to register moderate value and volume growth during 2014-2019. Bread & Rolls category accounts for approximately 42% of value share and high growth categories in Bakery and Cereal market include Baking Mixes category followed by Breakfast Cereals and Savory Biscuits.

Reasons To Buy

This overview of the Bakery and Cereals Market in Portugal allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.

Country Context
Market Overview
Retail Landscape and Key Distribution Channels
Brand and Private Label Share

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