Consumer and Market Insights: Bakery and Cereals in Portugal
Summary The Portuguese Bakery and Cereals market is led by the Bread & Rolls category in value terms while the Baking Mixes category is forecast to register fastest value growth during 2015-2020. Artisanal Producers account for the majority of share in the Bread & Rolls and Cakes, Pastries & Sweet Pies categories. Food & Drinks Specialists is the leading distribution channel for distribution of Bakery and Cereals products in the country.
Key Findings The Bakery and Cereals market in Portugal will register growth at a CAGR of 2.7% in value terms during 2015-2020.
The Bread & Rolls category account for the highest volume share in the overall market and is also forecast to register fastest volume growth during 2015-2020.
Food & Drinks Specialists and Hypermarkets & Supermarkets are the leading distribution channels in the Portuguese Bakery and Cereals market.
The Portuguese Bakery & Cereals market is dominated by international players such as Mondelez International, Inc. and Cereal Partners Worldwide S.A.
Flexible Packaging is the most commonly used packaging material in the Bakery and Cereals market in Portugal.
Synopsis Canadean’s Consumer and Market Insights report on the Bakery and Cereals market in Portugal provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Baking Mixes, Baking Ingredients, Bread & Rolls, Breakfast Cereals, Cakes, Pastries & Sweet Pies, Dough Products, Cereal Bars, Energy Bars, Cookies (Sweet Biscuits), Savory Biscuits, Morning Goods with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Bag/Sachet, Film, Tray and others
Reasons To Buy Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning