Consumer and Market Insights: Bakery and Cereals Market in Poland
This report brings together consumer insight and market data to provide a comprehensive brief of Poland’s Bakery and Cereals market. This allows for the rapid identification of key growth opportunities across major Bakery and Cereals categories and their packaging.
Poland’s Bakery and Cereals market will register moderate value growth during 2014-2019. The market will register slow growth in volume terms during the same period. Consumer inclination for convenient breakfast options and launch of new products will drive growth in the Bakery and Cereals market.
In 2014, the Bread & Rolls category recorded highest consumption in volume and value terms.
The Baking Mixes category is forecast to be the fastest growing category in value terms during 2014-2019.
Gellwe, 7 Days, Jezyki, Dan Cake, Corn Flakes (Nestlé), Henglein, Proszek do pieczenia, Milka, Good Food and Dr. Oetker are the leading brands in the Bakery and Cereals market in Poland.
Flexible Packaging Bag/Sachet will be the most used container type during 2014–2019.
Poland’s Bakery and Cereals market will register moderate growth during 2014-2019. Bread & Rolls category recorded the largest value consumption with majority of the market share, in 2014. It also accounted for the highest volume consumption. The Baking Mixes category will register fastest growth during 2014-2019 followed by the Cereal Bars Category.
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This overview of the Bakery and Cereals Market in Poland allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.
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