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Consumer and Market Insights: Bakery and Cereals in Peru

Consumer and Market Insights: Bakery and Cereals in Peru

Summary
The Bakery & Cereals market in Peru is forecast to grow at a faster rate during 2015-2020 compared to 2010-2015, which is mainly influenced by GDP and rising disposable income. The Bread & Rolls category has the highest volume and value share in the overall Bakery and Cereals market, while the Breakfast Cereals category is forecast to register fastest value growth during 2015-2020. Food & Drinks Specialists is the leading distribution channel in the Peruvian’s Food market. Favorite, Molitalia, La Negrita ,Angel, are some of the top brands in the Peruvian Bakery & Cereals Market. Naturally Healthy is a key parameter in Health & Wellness which is driving sales in Cereal Bars and Breakfast Cereals category in Peru’s Bakery and Cereals market.

Key Findings
The Bakery and Cereals market in Peru registered a CAGR of 4.2% during 2010-2015.

Peruvian consumers are opting for value for money products in the Bakery and Cereals market.

The Bread & Rolls category has the highest volume share in the overall Bakery and Cereals market.

Cakes, Pastries & Sweet Pies is the second largest category by value in Peruvian Bakery & Cereals market.

Convenience Stores is the leading distribution channel in the Baking Ingredients, Baking Mixes and Breakfast Cereals categories.

Plastic Tie is the commonly used closure type in the Peruvian Bakery and Cereals market.

Synopsis
Canadean’s Consumer and Market Insights report on the Bakery and Cereals market in Peru provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Baking Mixes, Baking Ingredients, Bread & Rolls, Breakfast Cereals, Cakes, Pastries & Sweet Pies, Dough Products, Cereal Bars, Energy Bars, Cookies (Sweet Biscuits), Savory Biscuits, Morning Goods with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Bag/Sachet, Film, Tray and others

Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning


Introduction
Report Scope
Country Context
Macroeconomic indicators –GDP Per Capita, Population, Consumer Price Index and Age Profile
Retail and foodservice figures –Key Takeaways
Market Overview, Consumer Demographics
Value and volume analysis for the Peruvian Bakery and Cereals market
Impact of exchange rate fluctuations on the Peruvian Bakery and Cereals market
Degree of trade up/down in the Peruvian Bakery and Cereals market
Volume analysis by category
Market value and growth rates, by category
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Segment share in a category (value terms) and change in market share
Volume consumption analysis by gender, age, education and urbanization –at category level
Retail Landscape and Key Distribution Channels
Leading retailers in the Peruvian Food market
Leading distribution channels (value terms) in the Peruvian Bakery and Cereals market
Leading distribution channels (value terms) by category
Appendix
Country context
Category value and volume data
Consumer Demographics data
Sector Overview
Segment data
Health & Wellness data
Packaging data
Category definitions
Segment definitions
Channel definitions
Health & Wellness definitions
Explanation of sub-trends
Methodology
About Canadean
List of Tables
Table 1: Country Indicators –overall food value and volume, 2015
Table 2: Market value analysis in PEN and US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Exchange rate fluctuations: US$ to PEN
Table 5: Market volume growth, by category, 2015-2020
Table 6: Segment level analysis by category, 2015
Table 7: Average prices (PEN and US$) by category, 2015
Table 8: Leading retailers
Table 9: Leading brands by segments, 2015
Table 10: Leading brands by category, 2015
Table 11: Key Health & Wellness product attributes driving sales, 2015
Table 12: Key Health & Wellness consumer benefits driving sales, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume analysis, 2010-2020
Figure 4: Consumers purchase behavior -Trading up/down, 2015
Figure 5: Market volume share analysis by category, 2015
Figure 6: Market value growth analysis by category, 2010-2020
Figure 7: Historic and forecast value analysis by category, 2010-2020
Figure 8: Change in market share by category, 2015-2020
Figure 9: Category volume consumption by age, gender, education and urbanisation,2015
Figure 10: Leading distribution channels, overall Food, 2011-2014
Figure 11: Leading distribution channels, overall Bakery and Cereals market, 2015
Figure 12: Leading distribution channels by category, 2015
Figure 13: Brand share analysis by category (by value and volume), 2015
Figure 14: Private label penetration by category, 2015
Figure 15: Private label and brand share growth, 2012-2015
Figure 16: Value of key Health & Wellness claims, by category, 2010-2020
Figure 17: Leading Health & Wellness companies by category, 2015
Figure 18: Packaging analysis –key packaging material, container, closure and outer type, 2015
Figure 19:Growth in key packaging material, container, closure and outer type, 2015-2020

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