Consumer and Market Insights: Bakery and Cereals in the Netherlands
SummaryThe Netherlands Bakery and Cereals market is forecast to register marginally higher growth in value as well as volume terms during 2015-2020. The Bread & Rolls category has the highest volume share in the overall Bakery and Cereals market, while the Morning Goods category is forecast to register fastest value growth during 2015-2020. Aging Dutch consumers are looking for lactose and gluten free offerings. Going forwards, demand for vegan and ethical products will increase as Dutch consumers are becoming increasingly ethical in their food selection with many reducing their intake of meat and dairy products.
Key FindingsThe Dutch Bakery and Cereals market is forecast to grow at a CAGR of 1.9% during 2015-2020.
The Morning Goods category is expected to register the fastest growth in both value and volume terms during 2015-2020.
Bread & Rolls is the leading category in both value and volume terms in the Dutch Bakery and Cereals market.
The Plain Crackers segment is expected to gain maximum share growth within the Savory Biscuits category
Hypermarkets & Supermarkets is the leading distribution channel in the Dutch Bakery and Cereals market. Wellbeing and On-The-Go are the two consumer trends driving growth in the Dutch Bakery and Cereals market.
SynopsisCanadean’s Consumer and Market Insights report on the Bakery and Cereals market in the Netherlands provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Baking Mixes, Baking Ingredients, Bread & Rolls, Breakfast Cereals, Cakes, Pastries & Sweet Pies, Dough Products, Cereal Bars, Energy Bars, Cookies (Sweet Biscuits), Savory Biscuits, Morning Goods with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Rigid Plastics, Paper & Board, and others; container data for: Bag/Sachet, Film, Tray and others
Consumer level trends: Top four consumer trends which influence Bakery and Cereals products consumption
Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020
Reasons To BuyIdentify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Bakery and Cereals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Access to analysis on products launched in the market
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- Introduction
- Report Scope
- Country Context
- Macroeconomic indicators – GDP Per Capita, Population, Consumer Price Index and Age Profile
- Retail and foodservice figures – Key Takeaways
- Market Overview, Consumer Demographics and Pricing Analysis
- Value and volume analysis for the Netherlands Bakery and Cereals market
- Impact of exchange rate fluctuations on the Netherlands Bakery and Cereals market
- Degree of trade up/down in the Netherlands Bakery and Cereals market
- Volume analysis by category
- Market value and growth rates, by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share in a category (value terms) and change in market share
- Volume consumption analysis by gender, age, education and urbanization – at category level
- Inter-country comparison of average price per kg by category
- Top variants and pack size distribution analysis
- Retailer price dynamics
- Retail Landscape and Key Distribution Channels
- Leading retailers in the Netherlands Food market
- Leading distribution channels (value terms) in the Netherlands Bakery and Cereals market
- Leading distribution channels ((value terms) by category.
- Competitive Landscape
- Market share of leading brands (in value and volume terms) by category and segment
- Penetration of private label by category in the Netherlands Bakery and Cereals market
- Private label growth (in value terms) compared to brands
- Health and Wellness analysis
- Value of Health & Wellness claims by category
- Key Health & Wellness product attributes driving sales
- Key Health & Wellness consumer benefits driving sales
- Key Health & Wellness companies and market share
- Packaging
- Bakery and Cereals market by type of packaging material/container (in volume terms)
- Bakery and Cereals market by type of packaging closure/outer (in volume terms)
- Bakery and Cereals market by type of packaging, forecast(in volume terms)
- Consumer trend analysis
- Canadean’s consumer trend framework and explanation of the sub-trends
- For key trends in the Netherlands Bakery and Cereals market:
- How the trend is influencing consumption in the Netherlands Bakery and Cereals market
- How to target the trend in the Netherlands Bakery and Cereals market
- How the trend will evolve in the Netherlands Bakery and Cereals market
- Key target demographic and the rate at which the trend will evolve
- What are the key drivers that will influence growth of Bakery and Cereals market in the future
- Innovation examples
- New products launched in the Netherlands Bakery and Cereals market
- Appendix
- Country context
- Category value and volume data
- Consumer Demographics data
- Sector Overview
- Segment data
- Health & Wellness data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Health & Wellness definitions
- Explanation of sub-trends
- Methodology
- About Canadean
- List of Tables
- Table 1: Country Indicators – overall food value and volume, 2015
- Table 2: Market value analysis in EUR and US$, 2010-2020
- Table 3: Market volume growth analysis, 2010-2020
- Table 4: Exchange rate fluctuations: US$ to EUR
- Table 5: Market volume growth, by category, 2015-2020
- Table 6: Segment level analysis by category, 2015
- Table 7: Average price per kg comparison by categories
- Table 8: Retailer price dynamics (includes % difference from average price)
- Table 9: Leading retailers
- Table 10: Leading brands by segments, 2015
- Table 11: Leading brands by category, 2015
- Table 12: Key Health & Wellness product attributes driving sales, 2015
- Table 13: Key Health & Wellness consumer benefits driving sales, 2015
- List of Figures
- Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
- Figure 2: Foodservice transactions by sectors, profit and cost, 2015
- Figure 3: Market volume analysis, 2010-2020
- Figure 4: Consumers purchase behavior - Trading up/down, 2015
- Figure 5: Market volume share analysis by category, 2015
- Figure 6: Market value growth analysis by category, 2010-2020
- Figure 7: Historic and forecast value analysis by category, 2010-2020
- Figure 8: Change in market share by category, 2015-2020
- Figure 9: Category volume consumption by age, gender, education and urbanisation,2015
- Figure 10: Leading distribution channels, overall Food, 2011-2014
- Figure 11: Leading distribution channels, overall Bakery and Cereals market, 2015
- Figure 12: Leading distribution channels by category, 2015
- Figure 13: Brand share analysis by category (by value and volume), 2015
- Figure 14: Private label penetration by category, 2015
- Figure 15: Private label and brand share growth, 2012-2015
- Figure 16: Value of key Health & Wellness claims, by category, 2010-2020
- Figure 17: Leading Health & Wellness companies by category, 2015
- Figure 18: Packaging analysis – key packaging material, container, closure and outer type, 2015
- Figure 19: Growth in key packaging material, container, closure and outer type, 2015-2020
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