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Consumer and Market Insights: Bakery and Cereals Market in Malaysia

Consumer and Market Insights: Bakery and Cereals Market in Malaysia


This report brings together consumer insight and market data to provide a comprehensive brief of Malaysia’s Bakery and Cereals market. This allows for the rapid identification of key growth opportunities across major Bakery and Cereals categories and their packaging.

Key Findings

Malaysia’s Bakery and Cereals market will register moderate growth during 2014-2019. Increasing domestic demand supported by higher disposable income and young population will influence growth in the Bakery and Cereals market.

In 2014, the Bread & Rolls category recorded highest consumption in volume and value terms.

The Energy Bars category is forecast to be the fastest growing category in value terms during 2014-2019.

Gardenia, Munchy’s, Nestle are the leading brands in the Bakery and Cereals market in Malaysia.

Flexible Packaging Bag/Sachet will be the most used container type during 2014–2019.


Economic growth and high proportion of young population is driving the demand for packaged goods in Malaysia. Bakery and Cereals market value growth is forecast to be higher than historic growth during 2009-14. Bread & Rolls category accounts for approximately 74% of value share and high growth categories in Bakery and Cereal market include Baking Mixes category followed by Dough Products and Energy Bars.

Reasons To Buy

This overview of the Bakery and Cereals Market in Malaysia allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.

Country Context
Market Overview
Retail Landscape and Key Distribution Channels
Brand Share
Consumer trends
Examples of new product development

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