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Consumer and Market Insights: Bakery and Cereals Market in Japan

Consumer and Market Insights: Bakery and Cereals Market in Japan

Summary

This report brings together consumer insight and market data to provide a comprehensive brief of Japan’s Bakery and Cereals market. This allows for the rapid identification of key growth opportunities across major Bakery and Cereals categories and their packaging.

Key Findings

The Japanese Bakery and Cereals market will witness moderate growth in both value and volume terms during 2014-2019.

Bread & Rolls is the largest category both in value and volume terms in the Bakery and Cereals market.

The Cereal Bars category is forecast to register fastest growth in value terms during 2014-2019.

Hypermarkets & Supermarkets is the leading distribution channel in the Bakery and Cereals market.

Private label products registered higher growth than branded during 2011-2014.

Flexible Packaging is the most commonly used packaging material while Bag/Sachet is the most used container type in the Bakery and Cereals market.

Synopsis

The Japanese Bakery and Cereals market will witness moderate growth both in value and volume terms during 2014-2019. Bread & Rolls is the largest category both by value and volume while the Cereal Bars category is forecast to register fastest growth during 2014-2019. Bread and Rolls has the highest private label penetration in the market.

Reasons To Buy

This overview of the Bakery and Cereals Market in Japan allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.


Country Context
Market Overview
Retail Landscape and Key Distribution Channels
Packaging
Brand and Private Label share
Consumer trends
Examples of new product development
Appendix

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