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Consumer and Market Insights: Bakery & Cereals market in Italy

Consumer and Market Insights: Bakery & Cereals market in Italy

Summary

Despite Italian consumers enjoying some of the highest numbers of Bakery & Cereals consumption occasions globally, the market is still forecast to show one of the fastest volume growths in Europe, driven by consumer desire for affordable and convenient products. Other key concerns for Italian consumers include finding the best quality product, products that meet age-specific nutritional needs, and products that help them take a break and relax.

Key Findings

The Italian Bakery & Cereals market is forecast to show one of the fastest growths in Europe

Italian men have a higher per capita consumption of Bakery & Cereal products than women

Bread & Rolls is the most consumed category in the Italian Bakery & Cereals market

The Breakfast Cereals category will register the fastest growth in volume terms during 2014–2019

Italy’s Bakery & Cereals market is driven by consumers’ desire for affordable and convenient meal solutions

Synopsis

This Canadean Consumer and Market Insights: Bakery & Cereals market in Italy report identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.

What else does this report offer?

Figures that showcase the number of times consumers of different age groups and gender consume Bakery & Cereals, as well as identifying whether these demographic groups over consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)

A study of market value and volumes from 2009–2019, supplemented with category, brand, and packaging analysis that shows the current state of the market, and how it will develop over the next five years

The degree of influence that Canadean’s 20 key consumer trends have on Bakery & Cereals consumption, with granular analysis on the extent that the degree of influence varies by gender, age, wealth, and leisure

Analysis of how consumer needs will evolve in the short-to-medium term and recommended actions on how to adapt to these evolving needs

International and Italy-specific product innovation examples targeting key consumer needs – compare your products against the top performers

Reasons To Buy

Find out what types of products consumers are purchasing, why they are consuming them, and what they will be looking for in the next few years. Product examples and key recommendations will help you derive key strategies in areas such as formulation, packaging, and key consumer targets

Get access to Canadean’s unique consumer data, developed from extensive consumption surveys and consumer group tracking, which offers exclusive insight into consumers’ consumption patterns in the Bakery & Cereals market

Quantify the influence of 20 consumption motivations in the Bakery & Cereals sector for a deeper understanding of what is driving the market and how to alter product offerings accordingly

Analyze category, brand, and packaging dynamics and how to compete with market leaders to provide a competitive edge to product launches


Introduction
Classifications and definitions
Methodology
Market Overview
Macroeconomic indicators – Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures – Key Takeouts
Market value and volume for the Italy Bakery and Cereals market
Historical and projected sales in the Italy Bakery and Cereals market
Degree of trade up/down-trade in the Italy Bakery and Cereals market
Comparison of Italy Bakery and Cereals market compared to other key countries
Market volume of Italy Bakery and Cereals by category
Historical and project market value of Italy Bakery and Cereals by category
Winners and losers in the Italy Bakery and Cereals market
Segment share of the category and change in market share in the Italy Bakery and Cereals market
Penetration of private label, by categories, in the Italy Bakery and Cereals market
Private label performance compare to national brands in the Italy Bakery and Cereals market
Leading companies in the Italy Bakery and Cereals market by category
Leading brands in the Italy Bakery and Cereals market by category
Retailer and packaging
Leading retailers in the Italy food market
Leading distribution channels in the Italy Bakery and Cereals market
Leading distribution channels by category in the Italy Bakery and Cereals market
Italy Bakery and Cereals market by type of packaging
Italy Bakery and Cereals market by type of packaging closure/outer
Italy Bakery and Cereals market by type of packaging, forecasted
Demographic cohort consumption patterns
Overall consumption occasions by age and gender in the Italy Bakery and Cereals market
Private Label consumption occasions by age and gender in the Italy Bakery and Cereals market
Under/Over-consumption levels in the Italy Bakery and Cereals market by gender and age
Consumption frequency by type of consumer in the Italy Bakery and Cereals market by gender and age
Private label consumption by age and gender and comparison to overall consumption levels in in the Italy Bakery and Cereals market
Consumer trend analysis
Degree of influence that consumer trends have on volume consumption in the Italy Bakery and Cereals market
Market volume of the Italy Bakery and Cereals market by category and trend
For leading trends in the Italy Bakery and Cereals market
Degree of influence trend has on volume by consumption by key demographic
How the trend is influencing consumption in the Italy Bakery and Cereals market
How to target the trend in the Italy Bakery and Cereals market
How the trend will evolve in the Italy Bakery and Cereals market
Innovation examples
New product examples launched in the Italy Bakery and Cereals market
New product examples launched in the global Bakery and Cereals market
Actions and Recommendations
How to successfully target key trends in the Italy Bakery and Cereals market
Appendix
Explanation of trends
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
List of Tables
Table 1: Country indicators – overall food value and volume, 2014
Table 2: Market value analysis in EUR and USD, 2009-2019
Table 3: Market volume growth analysis, 2014-2019
Table 4: Average prices (EUR) by category, 2014
Table 5: Segment level analysis by category, 2014
Table 6: Leading retailers and store count
Table 7: Leading brands by category, 2014
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population , CPI(2009-2014), Age Profile (2014)
Figure 2: Foodservice transactions by sectors, profit and cost, 2014
Figure 3: Market value (EUR, USD) and volume analysis, 2009-2019
Figure 4: Consumers purchase behavior - Trading up/down, 2014
Figure 5: Market volume share analysis by categories, 2014
Figure 6: Growth analysis by category, 2009-2019
Figure 7: Change in market share by category, 2014-2019
Figure 8: Leading distribution channels, overall food, 2010-2013
Figure 9: Leading distribution channels by category, 2014
Figure 10: Packaging analysis – key packaging material, type, closure and outer, 2014
Figure 11: Growth in key packaging material, type, closure and outer, 2014-2019
Figure 12: Brand share growth, 2011-2014
Figure 13: Brand share analysis by categories, 2014
Figure 14: Examples - new product development

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