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Consumer and Market Insights: Bakery and Cereals in Italy

Consumer and Market Insights: Bakery and Cereals in Italy

Summary
The Bakery and Cereals market in Italy is led by the Bread & Roll category in both volume and value terms. Breakfast Cereals is forecast to register the fastest growth among all categories in terms of value during 2015-2020. Food & Drinks Specialists is the leading distribution channel, while Flexible Packaging is the most commonly used packaging material in Italy’s Bakery and Cereals market. Italian shoppers demand superior-quality at economic prices, driving growth in Private Labels. Further, consumer focus on ‘right-for-me’ products is spurring the need for products with specific ingredients.

Key Findings
The Bread & Rolls category has the highest volume share in the overall Bakery and Cereals market.

Consumption pattern remains unchanged in the Italian Bakery and Cereals market.

The Breakfast Cereals category is forecast to register fastest growth in value and volume terms during 2015-2020.

Hypermarkets & Supermarkets and Food & Drinks Specialists are the leading distribution channels in the Italian Bakery and Cereals market.

Cameo is the leading brand in the Baking Mixes category both in value and volume terms.

Flexible Packaging is the most commonly used packaging material in the Bakery and Cereals market in Italy.

Synopsis
Canadean’s Consumer and Market Insights report on the Bakery and Cereals market in Italy provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Baking Mixes, Baking Ingredients, Bread & Rolls, Breakfast Cereals, Cakes, Pastries & Sweet Pies, Dough Products, Cereal Bars, Energy Bars, Cookies (Sweet Biscuits), Savory Biscuits, Morning Goods with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Bag/Sachet, Film, Tray and others

Consumer level trends: Top four consumer trends which influence Bakery and Cereals products consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Bakery and Cereals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Access to analysis on products launched in the market

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion


Introduction
Report Scope
Country Context
Macroeconomic indicators –GDP Per Capita, Population, Consumer Price Index and Age Profile
Retail and foodservice figures –Key Takeaways
Market Overview, Consumer Demographics and Pricing Analysis
Value and volume analysis for the Italian Bakery and Cereals market
Impact of exchange rate fluctuations on the Italian Bakery and Cereals market
Degree of trade up/down in the Italian Bakery and Cereals market
Volume analysis by category
Market value and growth rates, by category
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Segment share in a category (value terms) and change in market share
Volume consumption analysis by gender, age, education and urbanization –at category level
Inter-country comparison of average price per kg by category
Top variants and pack size distribution analysis
Retail Landscape and Key Distribution Channels
Leading retailers in the Italian Food market
Leading distribution channels (value terms) in the Italian Bakery and Cereals market
Leading distribution channels (value terms) by category
Competitive Landscape
Market share of leading brands (in value and volume terms) by category and segment
Penetration of private label by category in the Italian Bakery and Cereals market
Private label growth (in value terms) compared to brands
Health and Wellness analysis
Value of Health & Wellness claims by category
Key Health & Wellness product attributes driving sales
Key Health & Wellness consumer benefits driving sales
Key Health & Wellness companies and market share
Packaging
Bakery and Cereals market by type of packaging material/container (in volume terms)
Bakery and Cereals market by type of packaging closure/outer (in volume terms)
Bakery and Cereals market by type of packaging, forecast(in volume terms)
Consumer trend analysis
Canadean’s consumer trend framework and explanation of the sub-trends
For key trends in the Italian Bakery and Cereals market:
How the trend is influencing consumption in the Italian Bakery and Cereals market
How to target the trend in the Italian Bakery and Cereals market
How the trend will evolve in the Italian Bakery and Cereals market
Key target demographic and the rate at which the trend will evolve
What are the key drivers that will influence growth of Bakery and Cereals market in the future
Innovation examples
New products launched in the Italian Bakery and Cereals market
Appendix
Country context
Category value and volume data
Consumer Demographics data
Sector Overview
Segment data
Health & Wellness data
Packaging data
Category definitions
Segment definitions
Channel definitions
Health & Wellness definitions
Explanation of sub-trends
Methodology
About Canadean
Disclaimer
List of Tables
Table 1: Country Indicators –overall food value and volume, 2015
Table 2: Market value analysis in EUR and US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Exchange rate fluctuations: US$ to EUR
Table 5: Market volume growth, by category, 2015-2020
Table 6: Segment level analysis by category, 2015
Table 7: Average price per kg comparison by categories
Table 8: Leading retailers
Table 9: Leading brands by segments, 2015
Table 10: Leading brands by category, 2015
Table 11: Key Health & Wellness product attributes driving sales, 2015
Table 12: Key Health & Wellness consumer benefits driving sales, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume analysis, 2010-2020
Figure 4: Consumers purchase behavior -Trading up/down, 2015
Figure 5: Market volume share analysis by category, 2015
Figure 6: Market value growth analysis by category, 2010-2020
Figure 7: Historic and forecast value analysis by category, 2010-2020
Figure 8: Change in market share by category, 2015-2020
Figure 9: Category volume consumption by age, gender, education and urbanisation,2015
Figure 10: Leading distribution channels, overall Food, 2011-2014
Figure 11: Leading distribution channels, overall Bakery and Cereals market, 2015
Figure 12: Leading distribution channels by category, 2015
Figure 13: Brand share analysis by category (by value and volume), 2015
Figure 14: Private label penetration by category, 2015
Figure 15: Private label and brand share growth, 2012-2015
Figure 16: Value of key Health & Wellness claims, by category, 2010-2020
Figure 17: Leading Health & Wellness companies by category, 2015
Figure 18: Packaging analysis –key packaging material, container, closure and outer type, 2015
Figure 19:Growth in key packaging material, container, closure and outer type, 2015-2020

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