Consumer and Market Insights: Bakery and Cereals in Italy
Summary The Bakery and Cereals market in Italy is led by the Bread & Roll category in both volume and value terms. Breakfast Cereals is forecast to register the fastest growth among all categories in terms of value during 2015-2020. Food & Drinks Specialists is the leading distribution channel, while Flexible Packaging is the most commonly used packaging material in Italy’s Bakery and Cereals market. Italian shoppers demand superior-quality at economic prices, driving growth in Private Labels. Further, consumer focus on ‘right-for-me’ products is spurring the need for products with specific ingredients.
Key Findings The Bread & Rolls category has the highest volume share in the overall Bakery and Cereals market.
Consumption pattern remains unchanged in the Italian Bakery and Cereals market.
The Breakfast Cereals category is forecast to register fastest growth in value and volume terms during 2015-2020.
Hypermarkets & Supermarkets and Food & Drinks Specialists are the leading distribution channels in the Italian Bakery and Cereals market.
Cameo is the leading brand in the Baking Mixes category both in value and volume terms.
Flexible Packaging is the most commonly used packaging material in the Bakery and Cereals market in Italy.
Synopsis Canadean’s Consumer and Market Insights report on the Bakery and Cereals market in Italy provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Baking Mixes, Baking Ingredients, Bread & Rolls, Breakfast Cereals, Cakes, Pastries & Sweet Pies, Dough Products, Cereal Bars, Energy Bars, Cookies (Sweet Biscuits), Savory Biscuits, Morning Goods with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Bag/Sachet, Film, Tray and others
Consumer level trends: Top four consumer trends which influence Bakery and Cereals products consumption
Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020
Reasons To Buy Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Bakery and Cereals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Access to analysis on products launched in the market
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion