Consumer and Market Insights: Bakery and Cereals Market in Ireland

Consumer and Market Insights: Bakery and Cereals Market in Ireland


This report brings together consumer insight and market data to provide a comprehensive brief of Ireland’s Bakery and Cereals market. This allows for the rapid identification of key growth opportunities across major Bakery and Cereals categories and their packaging.

Key Findings

The Bakery & Cereals market is forecast to register higher growth during 2014-2019 compared to 2009-2014.

Bread & Rolls is the most valuable category whilst Baking Mixes will register the highest growth during 2014-2019.

The Breakfast Cereals category will gain highest market share during 2014–2019.

Hypermarkets & Supermarkets is the largest distribution channel in the Irish Bakery & Cereals market.

Flexible Packaging is the most used packaging material in the Bakery & Cereals market.

Private label products are growing at a faster pace than the Bakery & Cereals products.


While economic recession and real estate crash during 2008 impacted Ireland's growth, the Bakery & Cereals market will experience moderate growth rates during 2014-2019. This could partly be attributed to increasing employment leading to busier lives. Further, the high proportion of mid-lifers and adult population are driving growth as they prefer convenient and quick-eat products. Bread & Rolls and Breakfast Cereals are the leading categories in the Irish Bakery & Cereals market.

Reasons To Buy

This overview of the Bakery and Cereals Market in Ireland allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.

Country Context
Market Overview
Retail Landscape and Key Distribution Channels
Brand and Private label Share
Consumer trends
Examples of new product development

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