Consumer and Market Insights: Bakery and Cereals Market in Hong Kong

Consumer and Market Insights: Bakery and Cereals Market in Hong Kong

Summary

This report brings together consumer insight and market data to provide a comprehensive brief of Hong Kong’s Bakery and Cereals market. This allows for the rapid identification of key growth opportunities across major Bakery and Cereals categories and their packaging.

Key Findings

Large proportion of mid-lifers with rising income levels provides good opportunities to Bakery and Cereals manufacturers.

The Bread & Rolls category dominates volume consumption in Hong Kong’s Bakery and Cereals market.

The Cakes, Pastries & Sweet Pies category is forecast to register fastest growth in value terms during 2014-2019.

Hypermarkets & Supermarkets is the leading distribution channel in Hong Kong’s Food market.

Flexible Packaging is the most commonly used packaging material while Bag/Sachet is the widely used container type in the Bakery and Cereals market.

Synopsis

Hong Kong has a large proportion of mid-lifers with high disposable income which provides good opportunities for the Bakery and Cereals manufacturers. Bread & Rolls was the largest category by value in 2014 while Cakes, Pastries & Sweet Pies registered the highest growth during 2009-2014. Hong Kong consumers are shifting their preference towards Value-for-money products due to high food prices.

Reasons To Buy

This overview of the Bakery and Cereals Market in Hong Kong allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.