Consumer and Market Insights: Bakery and Cereals in Egypt
Summary A large young population base and rising disposable income of the consumers is driving the Bakery and Cereals market in Egypt. Bread & Rolls is the largest value category in value terms while the Breakfast Cereals category is forecast to register fastest growth during 2015-2020. Artisanal Producers account for highest market share in Bread & Rolls and Cakes, Pastries & Sweet Pies categories in the country. Naturally Healthy is the most popular Health & Wellness attribute driving the sales of Bakery and Cereals products in the market.
Key Findings The Bakery and Cereals market in Egypt will register marginally higher growth in value terms during 2015-2020 compared to 2010-2015.
The Egyptians are opting for value for money products in the Bakery and Cereals market.
The Breakfast Cereals category is forecast to register fastest growth in value and volume terms during 2015-2020.
Food & Drinks Specialists is the leading distribution channels in the Egyptian Bakery and Cereals market.
The Bakery and Cereals market accounts for around one-fifth of the overall food retail sales in Egypt.
Private label products in the Bread & Rolls category registered the fastest growth during 2012-2015.
Synopsis Canadean’s Consumer and Market Insights report on the Bakery and Cereals market in Egypt provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Baking Mixes, Baking Ingredients, Bread & Rolls, Breakfast Cereals, Cakes, Pastries & Sweet Pies, Dough Products, Cereal Bars, Energy Bars, Cookies (Sweet Biscuits), Savory Biscuits, Morning Goods with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Rigid Plastics, Paper & Board, and others; container data for: Bag/Sachet, Film, Tray and others
Reasons To Buy Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning