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Consumer and Market Insights: Bakery & Cereals Market in Brazil

Consumer and Market Insights: Bakery & Cereals Market in Brazil

Summary

The Consumer and Market Insights: Bakery & Cereals Market in Brazil report analyzes market data, demographic consumption patterns and the key trends driving the category. The report highlights innovative new product development that effectively targets the most pertinent consumer needs, and offers strategic recommendations to capitalize on evolving consumer behaviors.

Key Findings

Bakery & Cereals volume consumption in Brazil is the third highest among major global economies

Bread & Rolls is the most consumed Bakery & Cereals category in Brazil

The Breakfast Cereals category will register the fastest growth in value terms during 2014-2019

Brazil’s Bakery & Cereals market is driven by consumers desire for affordable meal solutions

Synopsis

This report identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.

Get access to:

Figures that showcase the number of times consumers of different age groups and gender consume Bakery & Cereals, as well as identifying whether these demographic groups over consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).

A study of market value and volumes from 2009-2019, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will develop over the next five years.

The degree of influence that Canadean’s 20 key consumer trends have on Bakery & Cereals consumption, with granular analysis on the extent that the degree of influences varies by gender, age, wealth and leisure.

Analysis of how consumer needs will evolve in the short-to-medium term future and recommended actions on how to adapt to these evolving needs.

International and Brazil-specific product innovation examples targeting key consumer needs –compare your products against top performers.

Reasons To Buy

Get access to Canadean’s unique consumer data, developed from extensive consumption surveys and consumer group tracking which offers exclusive insight into the Bakery & Cereals market

Quantify the influence of 20 consumption motivations in the Bakery & Cereals sector to get a deeper understanding of what is driving the market and how to alter product offerings accordingly

Analyse category, brand and packaging dynamics and how to compete with market leaders to provide a competitive edge to product launches


Introduction
Classifications and definitions
Methodology Market Overview
Macroeconomic indicators – Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures – Key Takeouts
Market value and volume for the Brazilian Bakery & Cereals market
Consumer preferences in Bakery & Cereals categories
Historical and projected consumption in the Brazilian Bakery & Cereals market
Degree of trade up/down-trade in the Brazilian Bakery & Cereals market
Comparison of the Brazilian Bakery & Cereals market to other key countries
Market volume of Brazil Bakery & Cereals, by category
Historical and projected market value of Brazil Bakery & Cereals by category
Winners and losers in the Brazilian Bakery & Cereals market
Segment share of the category and change in market share in the Brazilian Bakery & Cereals market
Penetration of private label, by categories, in the Brazilian Bakery & Cereals market
Private label performance compare to national brands in the Brazilian Bakery & Cereals market
Leading companies in the Brazilian Bakery & Cereals market, by category
Leading brands in the Brazilian Bakery & Cereals market, by category Retailer and packaging
Leading retailers in the Brazilian food market
Leading distribution channels in the Brazilian Bakery & Cereals market
Leading distribution channels by category in the Brazilian Bakery & Cereals market
Brazil’s Bakery & Cereals market by type of packaging
Retailer and packaging (cont.)
Brazil’s Bakery & Cereals market by type of packaging closure/outer
Brazil’s Bakery & Cereals market by type of packaging, forecasted Demographic cohort consumption patterns
Overall consumption occasions, by age and gender, in the Brazilian Bakery & Cereals market
Private Label consumption occasions, by age and gender, in the Brazilian Bakery & Cereals market
Under/Over-consumption levels in the Brazilian Bakery & Cereals market by gender and age
Consumption frequency in the Brazilian Bakery & Cereals market by type of consumption
Private label consumption by age and gender and comparison to overall consumption levels in the Brazilian Bakery & Cereals market Consumer trend analysis
Degree of influence that consumer trends have on volume consumption in the Brazilian Bakery & Cereals market
Market volume of the Brazilian Bakery & Cereals market by category and trend
For leading trends in the Brazilian Bakery & Cereals market
Degree of influence trend has on volume by consumption by key demographic
How the trend is influencing consumption in the Brazilian Bakery & Cereals market
How to target the trend in the Brazilian Bakery & Cereals market
How the trend will evolve in the Brazilian Bakery & Cereals market Innovation examples
New product example launches in the Brazilian Bakery & Cereals market
New product example launches in the global Bakery & Cereals market Actions and Recommendations
How to successfully target key trends in the Brazilian Bakery & Cereals market
Appendix
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
An explanation of the sub-trends
Methodology notes
About Canadean
List of Tables
Table 1: Country Indicators – overall food value and volume, 2014
Table 2: Market value analysis in BRL and USD, 2009-2019
Table 3: Market volume growth analysis, 2014-2019
Table 4: Inter-country volume and growth analysis, 2009-2019
Table 5: Average prices (BRL) by category, 2014
Table 6: Segment level analysis by category, 2014
Table 7: Leading retailers and store count
Table 8: Over/ under consumption by gender and age, 2013
Table 9: Level of influence of a consumer survey trend on consumption by volume, 2013
Table 10: Level of influence of a consumer survey trend on consumption by category volume, 2013
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population , CPI (2009-2014), Age Profile (2014)
Figure 2: Foodservice transactions by sectors, profit and cost, 2014
Figure 3: Market value (BRL, USD) and volume analysis, 2009-2019
Figure 4: Market volume share analysis by categories, 2014
Figure 5: Consumers purchase behavior - Trading up/down, 2014
Figure 6: Growth analysis by category, 2009-2019
Figure 7: Change in market share by category, 2014-2019
Figure 8: Private label penetration by categories, 2014
Figure 9: Private label and brand share growth, 2011-2014
Figure 10: Leading companies by categories with market share, 2014
Figure 11: Leading brands by categories with market share, 2014
Figure 12: Leading distribution channels, overall food, 2010-2013
Figure 13: Leading distribution channels by category, 2014
Figure 14: Packaging analysis – key packaging material, type, closure and outer, 2014
Figure 15: Growth in key packaging material, type, closure and outer, 2014-2019
Figure 16: Consumption occasions by gender and age, 2013
Figure 17: Private label occasions by gender and age, 2013
Figure 18: Heavy, medium, or light consumption by gender, 2013
Figure 19: Heavy, medium, or light consumption by age, 2013
Figure 20: Private label consumption by age group compared to overall market consumption by age, 2013
Figure 20: Influence of a trend on consumption - by gender, age, income group and leisure time
Figure 21: Innovative new product launch – global and country specific

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