Consumer and Market Insights: Bakery and Cereals in Austria
Summary
The Bakery and Cereals market in Austria is forecast to register higher growth in value terms during 2015-2020 compared to 2010-2015 due to steady economic growth and high disposable income. Bread & Rolls is the leading value category and Cereal Bars is forecast to register the fastest growth during 2015-2020. Food & Drinks Specialists is the leading distribution channel for Bakery and Cereals in the country
Key Findings
The Bakery and Cereals market in Austria will register higher growth in value terms during 2015-2020 compared to 2010-2015.
The Cereal Bars category is forecast to register fastest growth in value and volume terms during 2015-2020.
Food & Drinks Specialists and Hypermarkets & Supermarkets are the leading distribution channels in the Austrian Bakery and Cereals market.
Dr. Oetker is the leading brand in the Baking Ingredients category both in value and volume terms.
Flexible Packaging is the most commonly used packaging material in the Bakery and Cereals market in Austria.
Synopsis
Canadean’s Consumer and Market Insights report on the Bakery and Cereals market in Austria provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Baking Mixes, Baking Ingredients, Bread & Rolls, Breakfast Cereals, Cakes, Pastries & Sweet Pies, Dough Products, Cereal Bars, Energy Bars, Cookies (Sweet Biscuits), Savory Biscuits, Morning Goods with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Bag/Sachet, Film, Tray and others
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Introduction
- Report Scope
- Country Context
- Macroeconomic indicators – GDP Per Capita, Population, Consumer Price Index and Age Profile
- Retail and foodservice figures – Key Takeaways
- Market Overview, Consumer Demographics
- Value and volume analysis for Austria's Bakery and Cereals market
- Impact of exchange rate fluctuations on Austria’s Bakery and Cereals market
- Degree of trade up/down in Austria's Bakery and Cereals market
- Volume analysis by category
- Market value and growth rates, by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share in a category (value terms) and change in market share
- Volume consumption analysis by gender, age, education and urbanization – at category level
- Average category level pricing
- Retail Landscape and Key Distribution Channels
- Leading retailers in Austria’s Food market
- Leading distribution channels (value terms) in Austria's Bakery and Cereals market
- Leading distribution channels ((value terms) by category
- Competitive Landscape
- Market share of leading brands (in value and volume terms) by category and segment
- Penetration of private label by category in Austria's Bakery and Cereals market
- Private label growth (in value terms) compared to brands
- Health and Wellness analysis
- Value of Health & Wellness claims by category
- Key Health & Wellness product attributes driving sales
- Key Health & Wellness consumer benefits driving sales
- Key Health & Wellness companies and market share
- Packaging
- Bakery and Cereals market by type of packaging material/container (in volume terms)
- Bakery and Cereals market by type of packaging closure/outer (in volume terms)
- Bakery and Cereals market by type of packaging, forecast(in volume terms)
- Innovation examples
- New products launched in Austria's Bakery and Cereals market
- Appendix
- Country context
- Category value and volume data
- Consumer Demographics data
- Sector Overview
- Health & Wellness data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Health & Wellness definitions
- Methodology
- About Canadean
- List of Tables
- Table 1: Country Indicators – overall food value and volume, 2015
- Table 2: Market value analysis in EUR and US$, 2010-2020
- Table 3: Market volume growth analysis, 2010-2020
- Table 4: Exchange rate fluctuations: US$ to EUR
- Table 5: Market volume growth, by category, 2015-2020
- Table 6: Market volume growth, by category, 2015-2020
- Table 7: Segment level analysis by category, 2015
- Table 8: Average price per kg comparison by categories
- Table 9: Retailer price dynamics (includes % difference from average price)
- Table 10: Leading retailers
- Table 11: Leading brands by segments, 2015
- Table 12: Leading brands by category, 2015
- Table 13: Key Health & Wellness product attributes driving sales, 2015
- Table 14: Key Health & Wellness consumer benefits driving sales, 2015
- List of Figures
- Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
- Figure 2: Foodservice transactions by sectors, profit and cost, 2015
- Figure 3: Market volume analysis, 2010-2020
- Figure 4: Consumers purchase behavior - Trading up/down, 2015
- Figure 5: Market volume share analysis by category, 2015
- Figure 6: Market value growth analysis by category, 2010-2020
- Figure 7: Historic and forecast value analysis by category, 2010-2020
- Figure 8: Change in market share by category, 2015-2020
- Figure 9: Category volume consumption by age, gender, education and urbanisation,2015
- Figure 10: Leading distribution channels, overall Food, 2011-2014
- Figure 11: Leading distribution channels, overall Bakery & Cereals market, 2015
- Figure 12: Leading distribution channels by category, 2015
- Figure 13: Brand share analysis by category (by value and volume), 2015
- Figure 14: Private label penetration by category, 2015
- Figure 15: Private label and brand share growth, 2012-2015
- Figure 16: Value of key Health & Wellness claims, by category, 2010-2020
- Figure 17: Leading Health & Wellness companies by category, 2015
- Figure 18: Packaging analysis – key packaging material, container, closure and outer type, 2015
- Figure 19: Growth in key packaging material, container, closure and outer type, 2015-2020
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