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Consumer and Market Insights: Bakery and Cereals Market in Australia

Consumer and Market Insights: Bakery and Cereals Market in Australia


This report brings together consumer insight and market data to provide a comprehensive brief of Australia’s Bakery & Cereals market. This allows for the rapid identification of key growth opportunities across major Bakery & Cereals categories and their packaging.

Key Findings

Australia’s growing GDP and ageing population is creating new dynamics in the Consumer Packaged Goods market.

The Bread & Rolls category dominates volume consumption in the Australian Bakery & Cereals market.

Hypermarkets & Supermarkets is the leading distribution channel in the Australian Food market.

Flexible Packaging is the most commonly used packaging material while Film is the widely used container type in the Bakery & Cereals market.

Private label Bakery & Cereals products are gaining market share in Australia.


Australia's population is aging and this has created an opportunity for producers to introduce more 'better-for-you’ products that cater to age specific requirements of older consumers. The Australian Bakery & Cereals market is expected to grow at a moderate rate wherein Bread & Rolls and Breakfast Cereals are the leading categories. Busy Lives and Changing Age Structure are the key motivators in the Australian Bakery & Cereals market wherein Artisanal Bakers and Retailer's own label brands hold a strong market hold.

Reasons To Buy

This overview of the Bakery & Cereals Market in Australia allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.

Country Context
Market Overview
Retail Landscape and Key Distribution Channels
Company and Private Label Share
Consumer Trends
Examples of New Product Development

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