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Consumer and Market Insights: Bakery & Cereals Market in the US

Consumer and Market Insights: Bakery & Cereals Market in the US

Summary

The indulgent and convenient nature of certain Bakery & Cereal products makes it a popular category with consumers. Frequent consumption in this category has led to innovative products that meet consumers’ desire for new and exciting experiences. Manufacturers have responded with the introduction of novel products such as breakfast bars or energy bars which can act as meal replacements. Such products provide convenience as well as a filling ‘meal’ to those stretched for time, or simply provide a treat for those looking for moments of indulgence.

Key Findings

The US Bakery & Cereals market has the highest volume consumption among the major nations, which can be attributed to high per capita consumption of bakery products by an aging population as well as increasing disposable incomes

Men have a greater preference for easy and convenient food options such as Bakery & Cereal products, which can act as meal replacements

US consumers are feeling increasingly time-scarce, causing them to look to Bakery & Cereals to provide moments of relaxation and escapism

Younger consumers are more likely to ‘live for the moment’ without giving too much thought to the future effects of their current consumption

Synopsis

The Consumer and Market Insights: Bakery & Cereals Market in the US report identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.

What else does this report offer?

Figures that showcase the number of times consumers of different age groups and gender consume Bakery & Cereals, as well as identifying whether these demographic groups over consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)

A study of market value and volumes from 2009–2019, supplemented with category, brand, and packaging analysis that shows the current state of the market, and how it will develop over the next five years

The degree of influence that Canadean’s 20 key consumer trends have on Bakery & Cereals consumption, with granular analysis on the extent that the degree of influence varies by gender, age, wealth, and leisure

Analysis of how consumer needs will evolve in the short-to-medium term and recommended actions on how to adapt to these evolving needs

International and US-specific product innovation examples targeting key consumer needs – compare your products against the top performers

Reasons To Buy

Find out what types of products consumers are purchasing, why they are consuming them, and what they will be looking for in the next few years. Product examples and key recommendations will help you derive key strategies in areas such as formulation, packaging, and key consumer targets

Our unique consumer data has been developed from extensive consumption surveys and consumer group tracking, giving you an exclusive insight into the US Bakery & Cereals market

Quantify the influence of 20 consumption motivations in the Bakery & Cereals market for a deeper understanding of what is driving the market and how to alter product offerings accordingly

Analyze category, brand, and packaging dynamics and how to compete with market leaders to provide a competitive edge to product launches


Introduction
Classifications and definitions
Methodology
Market Overview
Macroeconomic indicators – Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures – Key Takeouts
Market value and volume for the United States Bakery and Cereals market
Historical and projected sales in the United States Bakery and Cereals market
Degree of trade up/down-trade in the United States Bakery and Cereals market
Comparison of United States Bakery and Cereals market compared to other key countries
Market volume of United States Bakery and Cereals by category
Historical and project market value of United States Bakery and Cereals by category
Winners and losers in the United States Bakery and Cereals market
Segment share of the category and change in market share in the United States Bakery and Cereals market
Penetration of private label, by categories, in the United States Bakery and Cereals market
Private label performance compare to national brands in the United States Bakery and Cereals market
Leading companies in the United States Bakery and Cereals market by category
Leading brands in the United States Bakery and Cereals market by category
Retailer and packaging
Leading retailers in the United States food market
Leading distribution channels in the United States Bakery and Cereals market
Leading distribution channels by category in the United States Bakery and Cereals market
United States Bakery and Cereals market by type of packaging
United States Bakery and Cereals market by type of packaging closure/outer
United States Bakery and Cereals market by type of packaging, forecasted
Demographic cohort consumption patterns
Overall consumption occasions by age and gender in the United States Bakery and Cereals market
Private Label consumption occasions by age and gender in the United States Bakery and Cereals market
Under/Over-consumption levels in the United States Bakery and Cereals market by gender and age
Consumption frequency by type of consumer in the United States Bakery and Cereals market by gender and age
Private label consumption by age and gender and comparison to overall consumption levels in in the United States Bakery and Cereals market
Consumer trend analysis
Degree of influence that consumer trends have on volume consumption in the United States Bakery and Cereals market
Market volume of the United States Bakery and Cereals market by category and trend
For leading trends in the United States Bakery and Cereals market
Degree of influence trend has on volume by consumption by key demographic
How the trend is influencing consumption in the United States Bakery and Cereals market
How to target the trend in the United States Bakery and Cereals market
How the trend will evolve in the United States Bakery and Cereals market
Innovation examples
New product examples launched in the United States Bakery and Cereals market
New product examples launched in the global Bakery and Cereals market
Actions and Recommendations
How to successfully target key trends in the United States Bakery and Cereals market
Appendix
Explanation of trends
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
List of Tables
Table 1: Country indicators – overall food value and volume, 2014
Table 2: Market value analysis in USD and USD, 2009-2019
Table 3: Market volume growth analysis, 2014-2019
Table 4: Average prices (USD) by category, 2014
Table 5: Segment level analysis by category, 2014
Table 6: Leading retailers and store count
Table 7: Leading brands by category, 2014
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population , CPI(2009-2014), Age Profile (2014)
Figure 2: Foodservice transactions by sectors, profit and cost, 2014
Figure 3: Market value (USD, USD) and volume analysis, 2009-2019
Figure 4: Consumers purchase behavior - Trading up/down, 2014
Figure 5: Market volume share analysis by categories, 2014
Figure 6: Growth analysis by category, 2009-2019
Figure 7: Change in market share by category, 2014-2019
Figure 8: Leading distribution channels, overall food, 2010-2013
Figure 9: Leading distribution channels by category, 2014
Figure 10: Packaging analysis – key packaging material, type, closure and outer, 2014
Figure 11: Growth in key packaging material, type, closure and outer, 2014-2019
Figure 12: Brand share growth, 2011-2014
Figure 13: Brand share analysis by categories, 2014
Figure 14: Examples - new product development

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