Consumer and Market Insights: Bakery & Cereals Market in the US
The indulgent and convenient nature of certain Bakery & Cereal products makes it a popular category with consumers. Frequent consumption in this category has led to innovative products that meet consumers’ desire for new and exciting experiences. Manufacturers have responded with the introduction of novel products such as breakfast bars or energy bars which can act as meal replacements. Such products provide convenience as well as a filling ‘meal’ to those stretched for time, or simply provide a treat for those looking for moments of indulgence.
The US Bakery & Cereals market has the highest volume consumption among the major nations, which can be attributed to high per capita consumption of bakery products by an aging population as well as increasing disposable incomes
Men have a greater preference for easy and convenient food options such as Bakery & Cereal products, which can act as meal replacements
US consumers are feeling increasingly time-scarce, causing them to look to Bakery & Cereals to provide moments of relaxation and escapism
Younger consumers are more likely to ‘live for the moment’ without giving too much thought to the future effects of their current consumption
The Consumer and Market Insights: Bakery & Cereals Market in the US report identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.
What else does this report offer?
Figures that showcase the number of times consumers of different age groups and gender consume Bakery & Cereals, as well as identifying whether these demographic groups over consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
A study of market value and volumes from 2009–2019, supplemented with category, brand, and packaging analysis that shows the current state of the market, and how it will develop over the next five years
The degree of influence that Canadean’s 20 key consumer trends have on Bakery & Cereals consumption, with granular analysis on the extent that the degree of influence varies by gender, age, wealth, and leisure
Analysis of how consumer needs will evolve in the short-to-medium term and recommended actions on how to adapt to these evolving needs
International and US-specific product innovation examples targeting key consumer needs – compare your products against the top performers
Reasons To Buy
Find out what types of products consumers are purchasing, why they are consuming them, and what they will be looking for in the next few years. Product examples and key recommendations will help you derive key strategies in areas such as formulation, packaging, and key consumer targets
Our unique consumer data has been developed from extensive consumption surveys and consumer group tracking, giving you an exclusive insight into the US Bakery & Cereals market
Quantify the influence of 20 consumption motivations in the Bakery & Cereals market for a deeper understanding of what is driving the market and how to alter product offerings accordingly
Analyze category, brand, and packaging dynamics and how to compete with market leaders to provide a competitive edge to product launches