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Company Insights - Reynolds American

Company Insights - Reynolds American

Summary
Reynolds American is the second largest cigarette manufacturer in the US. The company focusses exclusively on this country and almost exclusively on cigarettes, although diversification is occurring into other sectors such as smokeless tobacco, e-cigarettes and nicotine replacement products. It has expanded via mergers and acquisitions in the last couple of decades to combat falling consumption, but via a proposed buyout from BAT it may be about to lose it's own independence in a what is becoming a global oligopoly of a market.

Key Findings
Reynolds American's net annual sales in 2015 were $10.68 billion
Sales outside America make up a negligible amount of 2015 sales
The company controls 32.7% of the American cigarette market as of 2016 predictions
It controls three of America's top four cigarette brand families

Synopsis
Tobacco Company Profile - Reynolds American is an analytical company report by Canadean that provides extensive and highly detailed current and future market trends in the cigarette market. It covers company size and structure along with brand data, retail pricing, prospects, and forecasts for sales and consumption.

Reasons To Buy
Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market. Identify the areas of growth and opportunities, which will aid effective marketing planning. The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes - prime intelligence for marketers. Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.


1 Introduction
2 Key Company Facts
3 Corporate Structure
3.1 Reynolds American Inc
3.2 Lorillard
4 Financial Highlights
4.1 Reynolds American
5 MSA & Litigation Issues
5.1 MSA Reynolds American
5.2 Litigation Reynolds American
6 Cigarette Business Review
6.1 Global Overview
6.2 US
6.3 International Markets
7 Other Tobacco Business
7.1 Smokeless Tobacco
7.2 Nicotine Replacement Products
7.3 Electronic Cigarettes
7.4 Smoking Tobacco & Cigars
8 Company Strengths, Strategies & Performance
9 Appendix
9.1 What is this Report About?
9.2 Product Category Coverage
9.3 Methodology
9.4 About Us
9.5 Disclaimer
List of Tables
Table 1: Key Company Facts
Table 2: Reynolds American Inc.: List of Subsidiaries
Table 3: Reynolds American: Consolidated Income Statement
Table 4: Reynolds American: Consolidated Balance Sheet, 2004-2015
Table 5: Reynolds American: Settlement Payments
Table 6: Reynolds American: Major Tobacco Cases Pending, 2015
Table 7: Reynolds American: Global Cigarette Sales & Share Development
Table 8: RAI & Lorillard: US Cigarette Volumes by Category
Table 9: USA Market Size, Company Share & Sales Volume
Table 10: USA: Leading Manufacturer Shares by Price Segment
Table 11: Market Shares of Leading Brand Families
Table 12: Santa Fé: Sales in Germany
Table 13: Lorillard: Sales to Puerto Rico & US Possessions
Table 14: Reynolds American: US Smokeless Volumes
Table 15: RAI & Lorillard,Geographic Spread
List of Figures
Figure 1: Methodology

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