Summary British American Tobacco (BAT) continues to be the second largest publicly-quoted multinational cigarette manufacturer, after Philip Morris International (PMI), although both companies are smaller than China's state monopoly company, CNTC. Today, BAT's geographic spread of operations can be regarded as considerable, spreading to more than 200 countries, with operations encompassing all regions, as well as integration upstream into tobacco growing and processing.
Key Findings BAT subsidiary volumes are reported at 667 billion pieces in 2014
In recent years the company has developed a global drive brand (GDB) strategy, initially centering on Pall Mall, Kent, Dunhill, and Lucky Strike.
BAT’s cigarette volume was reported at 667 billion pieces in 2014, which is equivalent to 11.5% of the global cigarette market that year.
Synopsis Tobacco Company Profile - BAT is an analytical company report by Canadean that provides extensive and highly detailed current and future market trends in the cigarette market. It covers market size and structure along with per capita and overall consumption. Additionally, it focuses on brand data, retail pricing, prospects, and forecasts for sales and consumption.
Reasons To Buy Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market. Identify the areas of growth and opportunities, which will aid effective marketing planning. The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes - prime intelligence for marketers. Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.