Colombia Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market
Across the alcoholic beverages industry in Colombia, consumption increased almost 1500 th hl in 2015, where the beer market has 7% of market share. Though there was economic slowdown, the weather was positive for some of the categories in the beverage industry as it was characterized by prolonged high temperature. The beer consumption rose benefiting from the warm weather brought by El Nino, aggressive marketing campaigns, promotional activities and new product launches. Tourism also contributed to the positive performance of this category. Growing trends like convenience impacted the packaging trends such as the growth of metal cans. On the other hand, health and wellness favored the consumption of alcohol free beers.
As stricter rules on drinking and driving came into effect in 2013, leading players decided to introduce alcohol free beers, creating the demand for non-alcoholic products.
The increasing interest of Colombians in consuming products that are perceived as of higher quality favored the fast emergence of the premium and super premium beer segments.
Mainstream beer was the most popular segment with 88% share of the market.
Super premium was the fastest growing price segment, with 39% growth in 2015.
Canadean’s Colombia Beer Market Insights 2016 Report provides a complete overview of the Colombia beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook.
Covering total market (on and off-premise) the report details:
2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts
Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016
Value by distribution channel 2011-2015, with 2016 forecasts
2014-2016 selected on- / off-premise retail prices
Details of key beer new product launches in 2015 by company
Overview of the competitive landscape in the beer market, with analysis of key company performance
Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
Data is also available in excel format
Reasons To Buy
Gain an in-depth understanding of the dynamics and structure of the Colombia beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
Evaluate the current emerging trends and future growth opportunities in the Colombia beer market to support your brand development and marketing initiatives
Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
Use our new power point add-on to quickly absorb a succinct summary of the key trends in the Colombia beer market
View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects
Please Note: This product is delivered as a zip file
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