Cigars and Cigarillos in Switzerland, 2016

Cigars and Cigarillos in Switzerland, 2016

The Swiss Cigars & Cigarillos market expanded from 2005 until 2015. Even though the overall Smoking Tobacco market has declined, the cigarillo segment grew 1% and it has been the most dynamic, with sales volume up by almost 59% since 1990. Cigarillos formed more than three-quarters of volume sales in 2014 while Stumpen accounted for more than 10% of volume compared with almost half of the market in 1990. Large cigars accounted the remaining 10%, compared with 20% in 1990.

Key Findings
The overall market for cigars and cigarillos amounted to more than 179 million pieces in 2014, which was 3% up on 2013 but 15% lower than in 1990 and about 7% down from 2000 levels

The Swiss cigar market is divided into five main segments: cigarillos, stumpen, head cigars, Virginia/Brissago and Toscani. The first two accounted for 90% of market volume in 2014, with a combined volume of more than 160 million pieces

Import values fell back to SFr40 million in 2012 and then to SFr38 million in 2013, but recovered a little in 2014, increasing by 4% to SFr40 million. Import value has increased by almost 4% since 2000

The Burger Group is by far the largest and most important player in the cigarillo segment with half of the volume in 2014, although this is down 7% compared with 2006

On current trends, overall market volume is forecast to grow by more than 15% from almost 180 million pieces in 2014 to more than 200 million pieces by 2024, with cigarillos the only growth segment

“Cigars & Cigarillos in Switzerland”, is an analytical report by Canadean that provides extensive and highly detailed current and future market trends in the Swiss market. What else does this report offer?

Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise

Detailed information such as market shares and recent developments of the manufacturers and leading brands, along with company profiles

Regulations, taxation, retail pricing, smoking habits, and the growing health concerns affecting overall production

Prospects and forecasts of overall sales and consumption for 2014 to 2024

Reasons To Buy
Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market

Identify the areas of growth and opportunities, which will aid effective marketing planning

As consumers’ product demands evolve, the dynamics between different countries also change – favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific market dynamics of the Swiss market is key to ensuring maximum future sales

The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes -prime intelligence for marketers

Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future

Executive summary
Market context
Tobacco products market, %, 2004 & 2014
Tobacco products market, tons, 2004-2015
Market size and structure
Cigars and Cigarillos Consumption, Million Pieces, 2004–2015
Per Capita Consumption, Pieces Per Year, 2004–2015
Cigars & Cigarillos: Market Segmentation, 2010–2015
Total & Per Capita Consumption of Cigarillos, 2004–2015
Total & Per Capita Consumption of Stumpen, 2004–2015
Total & Per Capita Consumption of Large Cigars, 2004–2015
Production and trade
Production of Cigars & Cigarillos, 2004–2014
Cigar & Cigarillos Production by Type, 2000–2010
Imports, Million Units, 2004–2014
Imports of Cigars & Cigarillos, Million Units & SFr’000, 2004–2014
Imports by Country of Origin, Top Countries, Volume, %, 2014
Imports by Country of Origin, Top Countries, Value, %, 2014
Exports, Million Units, 2004–2014
Exports of Cigars & Cigarillos, Million Units & SFr’000, 2004–2014
Exports by Country of Origin, Top Countries, Volume, %, 2014
Exports by Country of Origin, Top Countries, Value, %, 2014
Taxation and retail price
Tax Revenues: Cigars/Cigarillos, 2002–2008
Cigarillos: Price List, 2014
Stumpen: Price List, 2014
Kopfzigarren: Price List, 2014
Virginia: Price List, 2014
Toscani: Price List, 2014
Manufacturers and brands
Cigars & Cigarillos: Manufacturer Shares, Volume, 2008–2014
Cigarillos: Manufacturer Shares, Volume, 2006–2014
Cigarillos: Brand Family Shares, 2010–2014
Cigarillos: Brand Shares by variants, 2010–2014
Stumpen, Brand Shares by variants, 2010–2014
Head Cigars: Brand Shares by variants, 2010–2014
Virginia Cigars: Brand Shares by variants, 2010–2014
Toscani Cigars: Brand Shares by variants, 2010–2014
Company Profiles
The smoking population
Adult Smoking Prevalence, Total and by Gender, %, 2004–2014
Smoking by Age & Gender, %, 2001–2014
Smoking by Region & Gender, 2001–2012
Cigars & Cigarillos Usage by Gender, Region & Age, 2011 & 2012
Operating constraints
Operating constraints
Advertising restrictions
Heath warnings and labelling requirements
Other restrictions
Cigars & Cigarillos: Distributor Shares, Volume, %, 2000–2014
Cigars & Cigarillos: Distributor Shares by type, 2014
Prospects and forecasts
Cigars & Cigarillos Consumption, Million Pieces, 2014-2024
Per Capita Consumption, Pieces Per Year, 2014-2024
Additional data tables
Summary methodology
About Canadean

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