Cigars and Cigarillos in Netherlands, 2015

Cigars and Cigarillos in Netherlands, 2015


The Netherlands is one of Europe's most important markets for cigars both in terms of sales and production. Sales of cigars and cigarillos are sizeable compared with countries of a similar population, standing at almost 400 million pieces in 2014. Per capita sales illustrate the importance of cigars and cigarillos within the wider tobacco market with a per capita consumption of more than 20 pieces in 2014.

Key Findings

The market can be split into three broad segments: cigarillos, senoritas, and other cigars. Cigarillos are by far the largest segment, accounting for around 80% of volumes in 2014, their share up on previous years

In 2009 sales saw a fall due to smoking restrictions, however, the situation was helped in 2012 by purchasing prior to a rise in VAT in October which overcame poor spring weather. Volumes ended the year up by more than 2% at almost 400 million pieces although contracted by slowly high than 1% in 2013 as the impact of pre-tax hike purchases was removed and by another 2% in 2014 to more than 375 million pieces

Imports are dominated by part-finished cigars entering from Belgium although finished cigars from other European countries and from production facilities further afield such as the Dominican Republic are also of note

Cigars and cigarillos are subject to two types of tax - excise duty and value added tax (VAT). Ad valorem excise duty is currently set at a uniform 5% of the retail price


“Cigars & Cigarillos in the Netherlands”, is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Dutch market.

What else does this report offer?

Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis and our in-house expertise

Detailed information such as market shares and recent developments of the manufacturers, leading brands along with company profiles

Regulations, taxation, retail pricing, smoking habits, and the growing health concerns affecting overall production

Prospects and forecasts of overall sales and consumption for 2014 to 2024

Reasons To Buy

Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market

Identify the areas of growth and opportunities, which will aid effective marketing planning

As consumers’ product demands evolve, the dynamics between different countries also change – favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific market dynamics of the Dutch marker is key to ensuring maximum future sales

The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes -prime intelligence for marketers

Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future

Executive summary
Market context
Tobacco products market, %, 2004 & 2014
Tobacco products market, tons, 2004-2015
Market size and structure
Cigars & Cigarillos Consumption, Million Pieces, 2004-2015
Per Capita Consumption, Million Pieces Per Year, 2004-2015
Cigars & Cigarillos: Market Segmentation, 2010-2015
Total Per Capita Consumption of Cigarillos, 2004-2015
Total Per Capita Consumption of Cigars, 2004-2015
Cigarillos: Market Segmentation, 2004-2015
Cigars & Cigarillos: Segmentation by Type, Volume, %, 2000-2008 & 2012
Aromatic/Filter Cigars/Cigarillos, 2011-2014
Cigars & Cigarillos: Retail Sales Trends, 2000-2013
Production and trade
Production of Cigars & Cigarillos, 1990-2005
Imports, tons, 2004-2014
Imports by Country of Origin, Top Countries, % Volume, 2014
Imports of Cigars & Cigarillos, Volume, Tons, 2007-2014
Imports of Cigars & Cigarillos, € 000, 2007-2014
Production and trade (cont’d.)
Exports, Tons, 2004-2014
Cigars & Cigarillos: Export Orientation, 2000-2007
Exports by Country of Destination, Top Countries, % Volume, 2014
Exports of cigars & cigarillos, Volume, tons, 2007-2014
Exports of cigars & cigarillos, € 000, 2007-2014
Taxation and retail price
Summary of Tax Rates on Cigars & Cigarillos, 2015
EU: Cigars & Cigarillos, Tax Incidence Comparison, 2014
Retail Prices List, Top Five Brands
Manufacturers and brands
Cigars & Cigarillos: Manufacturer Shares By Sector , %Volume, 2010-2014
Cigars & Cigarillos: Manufacturer Shares (Including Direct Sales),2013
Cigars & Cigarillos: Brand Family Shares, 2000-2010 & 2013-14
Company profiles
The smoking population
Adult Smoking Prevalence by Gender, %, 2004-2014
Smoking Prevalence by Age & Gender, 2001-2009
Smoking Prevalence by Age, 2011
Prevalence of Smoking by Type of Product, 2007 & 2008
Smoking Prevalence by Socio-Economic Background, 2001-2009
Operating constraints
Operating constraints
Advertising restrictions
Heath warnings and labelling requirements
Other restrictions
Cigars & Cigarillos: Sales by Outlet, 2000 & 2005-2014
Prospects and forecasts
Cigars & Cigarillos Consumption, Million Pieces, 2014-2024
Per Capita Consumption, Pieces Per Year, 2014-2024
Additional data tables
Summary methodology
About Canadean

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