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Cigars and Cigarillos in Australia, 2015

Cigars and Cigarillos in Australia, 2015


The Australian Cigars & Cigarillos market expanded as the ripples of the cigar boom of the mid-1990s encouraged a growing number of Australians to switch to this product. Cigarillos, in particular, became a popular entry level product with the result that volumes jumped to 82.9 million pieces or 227 tons in 2005. Since then the market has been in decline due to the impact of rising levels of tax on retail prices, growing health awareness, and restrictions on smoking reducing levels of consumption.

Key Findings

Cigars/cigarillos are not a major feature of Australian society and volumes are in decline, at almost 120 tons in 2015. Tobacco products including chewing tobacco and snuff are believed to have sales of less than one ton per annum

The long-term future for cigar and cigarillo sales remains disappointing given the recent and expected future pressures on this sector as well as on the wider tobacco market

Rising prices are set to depress demand in the cigarillo, medium cigar, and large cigar markets, although the large cigar segment is likely to suffer most

Growth in the number of cigarette smokers switching to cigars is having a major impact on the style of products in demand. Cigarillos and small cigars have been the main beneficiaries on account of their similarity to cigarettes both in terms of size and smoking occasions


“Cigars & Cigarillos in Australia” is an analytical report by Canadean that provides extensive and highly detailed current and future market trends in the Australian market.

What else does this report offer?

Market size and structure and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise

Detailed information such as market shares and recent developments of the manufacturers and leading brands, along with company profiles

Regulations, taxation, retail pricing, smoking habits, and the growing health concerns affecting overall production

Prospects and forecasts of overall sales and consumption for 2014 to 2024

Reasons To Buy

Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market

Identify the areas of growth and opportunities, which will aid effective marketing planning

As consumers’ product demands evolve, the dynamics between different countries also change – favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific market dynamics of the Australian market is key to ensuring maximum future sales

The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes – prime intelligence for marketers

Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future

Executive summary
Market context
Tobacco products market, tonnes, %, 2004 & 2014
Tobacco products market, tonnes, 2004–2014
Market size and structure
Cigars & Cigarillos Consumption, tonnes, 2005-2015
Per Capita Consumption, Pieces Per Year, 2005-2015
Cigars & Cigarillos: Market Segmentation, 2005-2015
Cigars & Cigarillos: Market Segmentation, 2010-2014
Cuban v Non-Cuban (Hand-Made), 2010-2014
Cigars & Cigarillos: Market Segmentation (Grocery Sector), 2009-2012
Total & Per Capita Consumption of Cigarillos & Medium Cigars, 2005-2015
Total & Per Capita Consumption of Large Cigars, 2005-2015
Cigarillos: Market Segmentation, 2002, 2004 & 2010
Cigars & Cigarillos: Market Segmentation, Mass Market v Premium, 2002-2014
Sales by Pack Size, 2010-2014
Sales by Pack Size (Grocery Sector), 2008-2011
Production and trade
Imports of Cigars & Cigarillos, Volume, Tonnes, 2004–2014
Imports by Country of Origin, Top Countries, Volume, %, 2014
Imports of Cigars & Cigarillos by Country of Origin, Volume, 2004-2014
Production and trade (cont)
Imports of Cigars & Cigarillos by Country of Origin, Value, 2004-2014
Re-exports, of Cigars & Cigarillos, Volume, Tonnes, 2004–2014
Taxation and retail price
Cigars, Cheroots, Cigarillos: Excise Duty Rates, 2004-2015
Cigars: Retail Prices, 2015
Mass Market Cigars (Selected): Retail Prices, 2015
Manufacturers and brands
Cigars & Cigarillos: Manufacturer Shares, 2003-2015
Cigars & Cigarillos: Brand Family Shares, 2003, 2004 & 2009-2015
Cigars & Cigarillos: Distributor Shares, 2003-2014
Cigars & Cigarillos: Distributor Shares (Convenience Sector), 2004-2014
Mass Market Cigars & Cigarillos: Distributor Shares, 2004-2009
Cigars & Cigarillos: Manufacturers/Distributors by Brand, 2014
Company profiles
The smoking population
Adult Smoking Prevalence, Total and by Gender, %, 2004-2012
Analysis of Tobacco Use by Age & Gender, 2010
Use of Tobacco by Gender & State, 2010
Operating constraints
Operating constraints
Advertising restrictions
Labelling requirements
Other restrictions
Retail Structure
Prospects and forecasts
Cigars & Cigarillos Consumption, Million Pieces, 2014-2024
Per Capita Consumption, Pieces Per Year, 2014-2024
Market Forecasts, 2014-2024
Additional data tables
Summary methodology
About Canadean

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