Cigarettes in Thailand

Cigarettes in Thailand

Thailand's cigarette market is relatively large, with it being driven by its growing population and modest disposable incomes amongst many consumers. The Thailand Tobacco Monopoly (TTM) dominates the domestic market with a 72.5% market share in 2015 due to popular brand offerings and competitive prices when compared to imported international brands. However, the market, and TTM specifically, has suffered many setbacks in recent years from stiff competition from international brands and the growth of RYO tobacco products as consumers switch from manufactured cigarettes. Additionally, tax hikes and a more pronounced anti-smoking attitude from the Thai government has created a challenging situation for tobacco companies.

Key Findings
The government owned Thailand Tobacco Monopoly (TTM) controls 72.5% of the market in 2015.
Cigarette consumption stood at 43 billion pieces in 2015, which is a 3.4% decline from 2014.
PMI is the most important international brand in Thailand with 25% of the market in 2015.
20.8% of Thai adults smoke, as of 2014.

Cigarettes in Thailand is an analytical report provides extensive and highly detailed current and future market trends in the Thai market. It covers market size and structure, along with per capita and overall consumption. Additionally, it focuses on brand data, retail pricing, and prospects and forecasts for sales and consumption until 2025.

Reasons To Buy
Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market. Identify the areas of growth and opportunities which will aid effective marketing planning. The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes - prime intelligence for marketers. Understand the market dynamics and essential data to benchmark your position and to identify where to compete in future.

1 Overview
2 Market Size
3 Market Structure
4 Manufacturers & Brands
5 Taxation & Retail Prices
5.1. Taxation
5.2. Retail Prices
6 The Smoking Population
7 Production & Trade
7.1. Production
7.2. Imports
7.3. Exports
8 Operating Constraints
8.1. Advertising Restrictions
8.2. Health Warnings
8.3. Other Restrictions
9 Company Profiles
10 Prospects & Forecasts
11 Appendix
11.1. What is this Report About?
11.2. Time Frame
11.3. Product Category Coverage
11.4. Methodology
11.5. Disclaimer
List of Tables
Table 1: Cigarette Consumption, 1990–2015
Table 2: Per Capita Consumption, 1990-2015
Table 3: Retail Sales of Cigarettes, 1990-2012
Table 4: Market Breakdown: Domestic v Imports, 2000-2014, Million Pieces
Table 5: Market Breakdown: Domestic v Imports, 2000-2014, % Breakdown
Table 6: Consumption of Cigarettes by Type, 2000-2014, Million Pieces
Table 7: Consumption of Cigarettes by Type, 2000-2014, % Breakdown
Table 8: Manufacturer Sales & Market Share, 2000-2015, Million Pieces
Table 9: Manufacturer Sales & Market Share, 2000-2015, % Volume
Table 10: TTM: Leading Brands, 2011-2014, Volume Change (%)
Table 11: Cigarette Taxation Summary, 1993-2016
Table 12: Retail Prices, Selected Brands, 2007-2012 & 2016, Price ฿/Piece
Table 13: Smoking Population, 1990-2014
Table 14: Smoking Prevalence by Age & Gender, 1999, % (Percentage Share)
Table 15: Smoking Prevalence (Current and Regular) by Age, 2014
Table 16: Smoking Prevalence by Occupation, 1997
Table 17: Cigarette Production, 1990-2014
Table 18: Imports of Cigarettes, 1990-2014
Table 19: Imports by Country of Origin, 2000-2014, Million Pieces
Table 20: Imports by Country of Origin, 2000-2014, % (Percentage Share)
Table 21: Cigarette Exports, Volume, 1998-2014
Table 22: Exports by Country of Destination, 2000-2014, Million Pieces
Table 23: Exports by Country of Destination, 2000-2014, % (Percentage Share)
Table 24: Company profile: Thailand Tobacco Monopoly (TTM)
Table 25: Consumption Forecasts to 2025
List of Figures
Figure 1: Methodology

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