Cigarettes in Senegal, 2016

Cigarettes in Senegal, 2016

Until 2008 the Senegalese cigarette market was performing well, with rising total and per capita sales. However, a change in the way excise duty is levied resulted in a collapse in sales during 2009 and 2010, with only price cuts by suppliers helping to bring about market recovery. Sales are currently at 2 billion pieces in 2014, almost 40% up on 1990 levels.

Key Findings
In 2011 a rise in sales of 16% was reported, with a 21% rise in 2012; in both cases, price cuts are believed to have been behind rising sales. In 2013, sales again recorded another strong increase of 21% approximately, to almost 2,450 million pieces. However, with a rise in excise duty coming in at the beginning of 2014 sales dropped back by 5.5%, to 2,000 million pieces

The market has long been dominated by one company, MTOA.With the loss of licensed production from PMI and BAT, MTOA's share was down at 61% in 2009, and this down trend continued, with a share equal to 49% in 2014

Cigarette volumes are expected to surpass2.80 billion pieces in 2024, meaning a level of more than 32% above that registered in 2014

“Cigarettes in Senegal”, is an analytical report by Canadean that provides extensive and highly detailed current and future market trends in Senegal market. What else does this report offer?

Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise

Detailed information such as market shares and recent developments of the manufacturers and leading brands, along with company profiles

Regulations, taxation, retail pricing, smoking habits, and the growing health concerns affecting overall production

Prospects and forecasts of overall sales and consumption for 2015 to 2025

Reasons To Buy
Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market

Identify the areas of growth and opportunities, which will aid effective marketing planning

As consumers’ product demands evolve, the dynamics between different countries also change – favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific market dynamics of Senegal is crucial to ensuring maximum future sales

The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes -prime intelligence for marketers

Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future

1 Overview
2 Market Size
3 Market Structure
4 Manufacturers & Brands
5 The Smoking Population
6 Taxation & Retail
6.1. Taxation
6.2. Retail Prices
7 Production & Trade
7.1. Production
7.2. Imports
7.3. Exports
8 Operating Constraints
8.1. Advertising Restrictions
8.2. Health Warnings
8.3. Government Restrictions
9 Company Profiles
10 Prospects & Forecasts
11 Appendix
11.1. What is this Report About?
11.2. Time Frame
11.3. Product Category Coverage
11.4. Methodology
11.5. About Canadean
11.6. Disclaimer
List of Tables
Table 1: Cigarette Consumption, 1990–2015
Table 2: Per Capita Consumption, 1990-2015
Table 3: Manufacturer Sales & Market Shares, Million Pieces, 2000-2014
Table 4: Manufacturer Sales & Market Shares, Million Pieces, %, 2000-2015
Table 7: Smoking Population, 1990-2014
Table 6: Smoking Prevalence (15+), 2015
Table 5: Tax & Duties, 2016
Table 8: Cigarette Prices, 2008 & 2010 (CFA/Pack)
Table 9: Cigarette Prices, 2008 & 2010 (CFA/Pack)
Table 10: Cigarette Production, 1990-2014
Table 11: Cigarette Imports, 1995-2014
Table 12: Imports by Country of Origin, Million Pieces, 2000-2013
Table 13: Cigarette Exports, 1990-2014
Table 14: Exports by Country of Destination, Million Pieces, 2000-2014
Table 15: Company profile: MTOA (Manufacture de Tabacs de l'Ouest African)
Table 16: Company profile: Philip Morris Manufacturing Senegal
Table 17: Consumption Forecasts to 2025
List of Figures
Figure 1: Methodology

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