Cigarettes in Philippines

Cigarettes in PhilippinesSummary

Conditions for the future development of the Philippine cigarette market are in theory good. GDP growth has recently been its strongest since the 1950s with output expanding by 6.1% in 2014. Theoretically, such a buoyant economy should benefit consumer expenditure although in the case of cigarettes it has been changes to excise taxes which have been more important. As part of the tax reforms, the level at which tax is applied is set to progressively rise until 2017. These changes look set to help international companies and new entrants in particular.

Key Findings

A shift towards lower-priced brands, with down trading helping to sustain overall demand, has been a feature recently, this type of cigarette accounting for 71.0% of sales in 2013. High and medium priced brands have seen their share of sales decline in the face of rising prices. They accounted for 19.0% and 10.0% of the market respectively in 2013.

The domestic cigarette market is controlled by PMI following its 2010 merger with Fortune Tobacco. The combined company accounted for 92.8% of the market in 2010, 94.0% of sales in 2011 but a reduced 79.4% in 2013. JTI licensed brands are reported to account for around 3.2% of the market currently.

With major tax hikes expected between 2013 and 2017, prices will continue to rise and sales will be hit as a result. Per capita consumption is forecast to contract by 26.5% between 2013 and 2023.Duty paid sales over the same period is set decline at a rate of 13.0%.


“Cigarettes in Philippines”, is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Philippine market.

What else does this report offer?

Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis and our in-house expertise

Detailed information such as market shares and recent developments of the manufacturers, leading brands along with company profiles

Regulations, taxation, retail pricing, smoking habit and the growing health concerns affecting overall production

Prospects and forecasts of overall sales and consumption for 2015 to 2023.

Reasons To Buy

Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.

Identify the areas of growth and opportunities, which will aid effective marketing planning.

As consumers’ product demands evolve, the dynamics between different countries also change – favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the shifting market dynamics is key to ensuring maximum future sales.

The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes -prime intelligence for marketers.

Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future

1. Overview
2. Market Size
3. Market Structure
4. Manufacturers & Brands
5. Taxation& Retail Prices
5.1. Taxation
5.2. RetailPrices
6. The Smoking Population
7. Production & Trade
7.1. Production
7.2. Imports
7.3. Exports
8. Operating Constraints
8.1. Advertising Restrictions
8.2. Health Warnings/Labelling Requirements
8.3. Other Restrictions
9. Company Profiles
10. Prospects& Forecasts
11. Appendix
11.1. What is this Report About?
11.2. Time Frame
11.3. Product Category Coverage
11.4. Methodology
11.5. About ERC – a division of Canadean
11.6. Disclaimer
List of Tables
Table 1: Cigarette Consumption, 1990-2014
Table 2: Per Capita Consumption, 1990-2014
Table 3: Market Breakdown: Domestic v Imported, 2000-2013
Table 4: Market Breakdown: Filter v Non-Filter, 2000-2010
Table 5: Market Breakdown: High, Medium & Low Priced Brands, 2002-2013
Table 6: Market Breakdown by Price, 2013
Table 7: Manufacturer Sales & Market Shares, 2000-2014
Table 8: Most Popular Cigarette Brands, 2009
Table 9: Leading Cigarette Brands, 2012-2014
Table 10: Cigarette Excise Duty Rates, 1997-2012
Table 11: Cigarette Excise Duty Rates, January, 2013-2017
Table 12: Cigarette Retail Prices, November 2013
Table 13: Smoking Population, 1990-2013
Table 14: Distribution of Smoking by Sex & Age, 2013
Table 15: Prevalence of Adult Current Smokers: Philippines, 2013
Table 16: Prevalence of Smokers by Place of Residence & Wealth Quintile, 2013
Table 17: Cigarette Production, 1990-2013
Table 18: Cigarette Imports, 1990-2013
Table 19: Imports by Country of Origin, 2000-2013
Table 20: Cigarette Exports, 1990-2013
Table 21: Exports by Country of Destination, 2000-2013
Table 22: Consumption Forecasts to 2023

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